Recognising unsung heroes

MAYBANK first ran its MYStories campaign in 2017. Its purpose was to share stories about its employees and their family members in order to humanise the people in the company. The initiative was based on the context that such stories of human sacrifice and breaking barriers for the love of man and country would encourage Malaysians to step out of their comfort zones and be spurred into similar action.

Following the overwhelming and warm response from the previous MYStories campaign, Maybank group president and CEO Datuk Abdul Farid Alias said that the bank felt it was their responsibility to continue giving Malaysians this platform to share their stories of success, hardship and sacrifices, not just for their country but the community.

Hence, the second year of the Maybank MYStories campaign. This year’s stories highlight a veteran war hero and an 11-year-old girl, among five outstanding individuals applauded for their contribution towards the nation and society.

The Maybank MYStories 2018 will be released as a weekly series on YouTube from Aug 30 in conjunction with the National Day, and will run until the Malaysia Day on Sept 16.

“One unifying trait that stood out from this year’s stories was the undivided love and loyalty that drives individuals to continue doing what they do,” said Abdul Farid. The CEO also revealed that Maybank decided to share these stories online because they exemplify the core values that Maybankers aspire to uphold, such as teamwork, integrity, passion for growth, excellence, loyalty and commitment.

“It is also consistent with Maybank’s humanising mission, one of which is to help us in our efforts to be better human beings and a force of good for everyone around us.”