The art of ageing gracefully

IT all began in 1956 in Germany with a black rose – the symbol of infinite beauty. Since then, as a pioneer in professional skincare research, BABOR’s beauty products are made from active natural ingredients of the utmost quality and newest technology to deliver maximum effectiveness and skin compatibility.

Surely, we can rely on the brand’s wealth of experience and their trusted scientists and leading experts.

Today, the brand has launched a newly improved SKINOVAGE skincare range, formulated to help users prevent ageing the epigenetic way. What is epigenetic? Epigenetic, explained by the general manager of Luxor Beauty World Jeffrey Wong, is a study of biological mechanisms that will switch genes on and off.

“DNA-related research has revealed that our genes do not determine everything. Only about 30% of the ageing process is genetically predetermined,” he said. “The remaining 70% can be influenced by environmental factors such as diet, stress, sun exposure and of course how the individual care of her skin.”

BABOR SKINOVAGE range is renewed with the brand’s highly effective patented formula EpigenTech Power Peptide as the main active ingredient. It regenerates and keeps the good skin cells’ characteristics activated and strengthened for longer to help the skin remain youthful, while preventing visible signs of ageing such as hyperpigmentation, wrinkles and dull skin tone.

During the launch, BABOR also revealed an experiment which started prior to the event eight weeks ago on two identical twins; one used BABOR’s newly improved SKINOVAGE skincare range and one didn’t.

In just eight weeks, SKINOVAGE proved itself to be as good as it promised, delivering healthier and more youthful complexion.

Since different skin conditions call for a different solution, BABOR has formulated five SKINOVAGE range to suit everyone. Moisturising for dry skin, calming for sensitive skin, balancing for combination skin, purifying for oily and blemished skin, and vitalising for tired skin.

The BABOR SKINOVAGE is available at all BABOR’s beauty stores nationwide. – Jason Lim