How to look kawaii
JILL STUART Beauty’s whimsical packaging is intricately designed like crowned jewels fit for every princess. While it definitely looks pretty as it sits on the vanity table, it will look even better when applied onto the face.
The Japanese-based beauty line is the brainchild of the famous American fashion designer Jill Stuart and Japanese beauty conglomerate KOSÉ Corporation.
JILL STUART Beauty manager Reiko Sekita said: “We hope that Malaysian women will love JILL STUART Beauty because we believe that Malaysian women are very stylish, busy go-getters and also very feminine in many ways.
“JILL STUART Beauty shows Jill Stuart’s exquisite taste in fashion. She managed to emphasise the innocence and sexiness that can be found in every girl to create the ultimate ‘kawaiiness’ that attracts the JILL STUART Beauty fans. They are known as the ‘Jill Girls’,” she added.
With the tagline “Innocent Sexy”, the 'Jill Girls' embody the multi-nature of women; cute and girlish as well as feminine and sexy, at
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the same time mysterious yet seductive whose charms ensnare their lovers. The brand takes pride in the quality of the finest ingredients used in its products, such as rosemary extracts to hydrate the skin, lavender oil for its anti-inflammatory properties, rosehip oil to prevent ageing of the skin and wild rose extract to soothe sunburn and pigmentation. Besides its signature pink palettes that effuse fruity and floral scents, what makes JILL STUART Beauty even more unique is the Swarovski crystal embedded on some of the products and its bold letter emblem 'J' with detailed carvings that resemble an accessory that can be carried around easily. As we celebrate the arrival of JILL STUART Beauty, here are some of the cult-favourites we are beyond excited to share with you to create the desired kawaii look. On top of the list is the Mix Blush Compact where the blush colours are arranged in nine blocks or four from lightest of hues to the
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deep and rich; simply mix a variety of different colours to discover different expressions. Up next is the Jelly Eye Colour (Sparkle) that you won’t want to miss. As the name suggests, the single-colour jelly eyeshadows glide and melt seamlessly onto the skin, imparting lids with a high luminosity of dazzling pearl particles that glitters in the sunlight. Another favourite of many is the Loose Blush that is as feminine as it looks, right down to the gesture when applying it. It’s built with a soft puff stick applicator to create both a pinkish flush or a delicate shimmer. Last but not least, the Lip Blossom Velvet is available in 12 romantic shades for a lasting semi-matte texture that imbues the lips with brilliant colour as if they’ve been kissed by flower petals. The best part of the lipstick is the reveal of a secret mirror upon pressing the four-flower motif on top of the cap. JILL STUART Beauty is available exclusively at SEPHORA Suria KLCC. – Jason Lim