Young at heart

WANDERLUST + Co, Malaysia’s first high street fashion jewellery label to make a name for itself around the globe, has opened its latest pop-up concept in Malaysia. In conjunction with the brand’s 8th anniversary, the store made its debut on Sept 4 at Level 1 (New Wing), 1 Utama Shopping Centre.

“We are so excited to be opening our new pop-up concept here in our home country,” said Jenn Low, Founder and Managing Director of Wanderlust + Co. “It’s so surreal to come full circle, creating an offline experience, for our Malaysian #WCOgirlgang. Our goal is to enhance their shopping journey with our omni-channel strategy, breathing life into our digital brand experience within the pop-up store.”

The contemporary space is infused with millennial aesthetics, catered for today’s digital girl, and speaking to those who are young at heart. Visitors are greeted with the brand’s trademark eye catching, yet pleasing medley of pastel hues. The mixed metal jewellery pieces are artfully merchandised across sleek white and marble surfaces. The space is light, airy, yet fun, accented with cascading floral blooms and lush green foliage. Wanderlust + Co’s personality shines through the small details – from the “You Look Good” and “Beauty Is In All Of Us” mirror decals, their signature #WCOgirlgang neon sign, down to a mint tweed couch for selfies.

The intimate event at the 1 Utama pop-up store also featured an exclusive preview of their birthday month capsule – the Birthstone Series. Inspired by each individual’s unique journey, this new collection is designed to be gifted and worn with love and wonder. Each piece features a dreamy constellation setting, finished off with a gem associated with the wearer’s birth month – carrying with it both a special meaning and cosmic flare. – Alex Chai