Malaysia on global communications drive

PETALING JAYA: A global communications campaign, entitled “Malaysia: Bouncing Back Even Better than Before”, was launched on Tuesday to help communicate to the world Pakatan Harapan’s determination to put the country back on track and move forward again after its historic general election victory four months ago.

This new Malaysian image-improving multimedia campaign was launched first on social media over the past weekend, to be followed on international television early this week and print starting with a full-page advertisement in The New York Times today when Prime Minister Tun Dr Mahathir Mohamad delivers his UN General Assembly address in New York.

The campaign is also being timed to coincide with Mahathir’s upcoming visits to other European and Asian countries before the year-end.

This campaign will cover TV, print and social media in Europe, the Middle East, Asia, South Asia and the US. It is targeted to run for three months following Mahathir’s initial visits to Japan and Indonesia, and his first visit to China and prior to his subsequent attendance at the UN General Assembly’s opening this week.

For television, the international campaign will run worldwide on Bloomberg and CNN International and USA. For print, it will run in The Economist, Fortune, The New York Times, Nikkei Shimbun, China’s Economic Observer and Time USA.