IPG in the spotlight
IPG Mediabrands Malaysia’s full service global media agency, Universal McCann (UM), picked up the coveted Agency of the Year (AOTY) title for the 7th time at the Malaysian Media Awards (MMA) 2018.
The MMA was organised by the Media Specialist Association (MSA). It has been held for the past 14 years, bestowing awards across 14 categories. Special awards include the Grand Prix for the best performing campaigns, Advertiser of the Year and Agency of the Year.
Entries were judged by a panel of local industry leaders who consider merit, integrity and performance.
This year, UM bagged eight golds, five silvers and three bronzes.
Some of its best works that won it the gold included Mudah.my, KFC, TM and Spotify, with Mudah.my’s “Goodbye, Goodbuy” campaign picking up the Grand Prix and winning UM the Advertiser of the Year award.
Adding to the icing on the cake was IPG Mediabrands network.
The AOTY winner of 2017 came in second this year, taking home three gold and two bronze awards; while BPN won one gold and one silver.
UM group managing director Amit Sutha was overjoyed and said that the wins, including recovering the title, spoke volumes of the work the firm did and the talents it had. Chiming in was IPG Mediabrands CEO Bala Pomaleh: “This has been an amazing comeback year for UM, and we are proud to retain the AOTY title within our network. The combined total number of awards won across all our agency groups is a new network record at the MMA, and has set the bar high within the industry.”
Visit http://mma.mymsa.org/ for the details on the winners and winning entries.