Natural wonders of Jeju Island
AS we continuously expose our skin to relentless urban aggressors, causing it to dry up and clog pores, it is imperative to restore the largest organ of our body back to its optimal state by retaining and regulating moisture from escaping.
South Korean beauty brand, secret nature has chosen to partner with Asia’s leading health and beauty retailer, Watsons to bring healthier, safer skincare products to urbanites nationwide.
Secret nature is founded by Hankook Cosmetics which has over half-century history in South Korea. The company oversees a wide umbrella of brands such as the SAEM and manufactures for many successful Korean cosmetics brands such as CLIO, The Face Shop and April Skin.
With Hankook Cosmetics, secret nature truly understands Asian skin conditions and can adapt to the consumers’ ever-changing interests thanks to its fast-paced R&D process, diverse customisation offerings and global distribution.
Present at the launch were Watsons Malaysia managing director Caryn Loh, its trading director Thorren Tan, its trading manager Stephy Siew, T.H. Alliance Connect director Judy Ng, Hankook Cosmetics head of overseas business department David Oh and secret nature Malaysia brand manager Elaine Tan.
Inspired by nature and its purity, secret nature products are formulated with up to 97% of high-concentration botanical ingredients, enriched with what they called as “Jeju Complex”.
Powered by nine naturally derived botanical ingredients such as aloe vera, broccoli, olive, canola, green tea, asparagus, carrot, centella asiatica and camellia, they are grown organically and harvested straight from the pristine conditions of Jeju Island to make effective yet gentle products.
Tan explained: “Air pollution, humid weather, dry air from air conditioning, work stress, lack of sleep are now part and parcel of our daily lives. These are bad environmental factors that cause skin damage.
“We believe secret nature has a strong range of products to offer in nourishing the skin with clean Jeju ingredients to make our skin healthy again.”
Secret nature's key products include From Jeju Green Tea Line for deep hydration, Volcanic Ash Line for pore cleansing, and Jeju Sheet Mask Line.