‘Just Made Right’
> Connor’s Stout Porter activation event recruits 12,000 ‘brand ambassadors’ and has stout lovers satisfied
THOSE who took part in the Stout Challenge got a taste of the Connor’s Stout Porter brand promise. The taste that’s “Just Made Right” received an impressive 96% satisfaction rate.
Held nationwide in September for the second time this year, the challenge recruited 12,000 “brand ambassadors” at the live onground events held at 80 hot spots around Kuala Lumpur, Selangor, Ipoh, Penang, Malacca and Johor. Curious consumers and passersby were introduced to the natural quality ingredients used in Connor’s brew. They also got to learn to pour a perfect pint and rate the unbranded brew.
Further elevating the experience, stout drinkers who took up the challenge were rewarded with a voucher for a free pint of Connor’s redeemable at participating outlets.
High ratings from satisfied consumers affirmed their love for Connor’s Stout Porter, which is carefully concocted and offers a fusion of unique flavours that include roasty undertones and a gentle caramel note.
The outcome: a crisp texture and creamy head that balances bitterness and robustness.
“We strongly believe in our premium draught stout hence the promise of a taste of ‘Just Made Right’. We are glad to see that the unbranded challenge made a positive impact to discerning draught stout drinkers,” said Carlsberg Malaysia marketing director Charles Wong.
A testament to the success of the challenge is reflected when Connor’s clinched the Gold award for Best Engagement Strategy for a Male Audience, Silver for Best Customer Experience, and Silver for Best Use of Experiential/Live Marketing at the Loyalty & Engagement Awards 2018 by Marketing magazine in Singapore.
For more on Connor’s Stout Porter, visit www.facebook.com/ConnorsMY