Engaging street
> Tiger Beer’s uncaged heroes present their innovative delicacies that came out of challenging conventions
food, prepared an exclusive creation, a ramen burger with Tiger Beer cheddar cheese sauce, and a dish called Main Bola, made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampung egg, and salted egg crumble.
While helping themselves to the oneof-a-kind local delicacies prepared by the chefs, guests had the opportunity to mingle with the uncaged heroes, and find out more about their culinary inspirations.
Tiger Beer then announced the dates for its Uncage Street Food Festival, which will be held over the Dec 1-2 weekend.
Fans will be able to enjoy the signature dishes by these uncaged heroes alongside a variety of street food delicacies by other popular local vendors, such as myBurgerLab, The Porki Society, Ticklish Ribs & ‘Wiches, Pho King, and Makirito, under one roof.
“Food plays such an important role in our everyday lives as Malaysians, especially street food,” said Tiger Beer Malaysia marketing manager Pearly Lim.
“As the Uncage platform is about uncaging your passion, we wanted to share with Tiger Beer fans not only the stories of our heroes, but their creations.
“These innovative dishes are the end product of challenging culinary conventions of street food and following their dreams, and we hope that this will inspire Malaysians to awaken their courage through our platform.”
The Uncage campaign is addressing an important question: why are Malaysians so afraid to follow their dreams?
Tiger Beer hopes to inspire fans to follow their dreams, even if that means defying societal expectations.
Courageous fans that wish to join in on the fun can do so through the online Find Your Tiger quiz (https://bit.ly/2pL43Ug) to discover which of the six tiger personalities they fit.
They will also get a personalised gift, which can be redeemed at the upcoming Uncage Street Food Festival.
For more, visit the Tiger Beer official platforms at www.facebook.com/ tigerbeermy, or www.tigerbeer.com.my.