The art of craftsmanship
Furla reinvents itself in its attention-grabbing Spring/Summer 2020 collection with a brand new logo
PRECISION lies in the heart of Italian brand Furla’s fashion-forward craftsmanship and timeless beauty, using time-honoured stitching techniques to form different creative expressions in its innovative designs.
Last September, Furla presented its new Spring/Summer 2020 collection at Palazzo Isimbardi during Milan Fashion Week with the unveiling of its brand new logo in the form of an arch, known as the Furla Arch.
The new design, inspired by the entrance of Fondazione Furla in Bologna, represents the brand’s quintessential Italian identity.
Here are four Furla arm candies adorned with the distinctive Furla Arch that hint at the subtle blend of contemporary charm and sophisticated elegance.
1. Furla 1927 New year, new bag. In 2020, Furla’s biggest desire is newness. With that in mind, the brand continues to celebrate its storied heritage with its new arch logo, which has been transformed into a sleek metallic ornament and repurposed as a functional turn-lock with structural and sculptural visage.
The Furla 1927 pieces are expected to be the brand’s new classic it-bag in the shapes of pochette, crossbody and saddlebag.
They’re painted in a singular soft pastel or strong vibrant hues, while others are decked in a stripe or floral prints in colourblocking combination.
2. Furla Piper
The original
Furla Piper is an icon of the house. It reflects a journey through time and the thought of what it means to be an icon in the Furla style-language: feminine and timeless.
The classic line was first introduced in the Autumn/Winter 2011 collection, and has now been reimagined to demonstrate Furla’s ability to innovate established styles.
New designs seen on the dome bag, backpack and fanny pack include an updated logotype and functional metal hardware.
3. Furla Ribbon
Furla introduces a new line, Furla Ribbon, for Spring/Summer 2020 inspired by the clean silhouette of a ribbon, featuring a geometrical form and snap fastened by a gold metal clasp in the middle.
New designs come in the shape of a handle bag, tote bag and bucket bag, as well as a chic evening pochette.
They may appear pareddown but with simplicity comes versatility for the modern-day women.
4. Furla Sleek
On a stylish note with an even more statementmaking charm, the sophisticated Furla Sleek line varies in size and bags: handle bag and drawstring bag doubled as a crossbody bag, both of which come with a fabric shoulder strap adorned with the graphic print of the Furla Arch.