NewCivic still C-segment’s No. 1
HONDA Malaysia yesterday announced that the current, new Honda Civic, which was officially launched in February this year, remains as the C-segment leader with a captured market share of 70%*.
To date, more than 2,900 units of the new Civic have been sold nationwide and it is currently the third best-selling model in Honda Malaysia’s overall sales.
The Central region contributed 44% to the total sales, followed by 17% from the Southern region and 15% from the Northern region.
The White Orchid Pearl colour appears to be the favourite among customers, representing 42% of the overall sales.
Through the years, the Civic has consistently remained as the iconic model for the Honda brand in Malaysia.
At present, the new Civic is receiving positive response from the market with a total of more than 6,500 bookings as of June 2020.
The delivery timeline is one month waiting period and stocks are available to meet customers demand.
Honda Malaysia managing director and CEO Toichi Ishiyama said: “Being the segment leader, customers prefer the New Civic for its thrilling performance and exterior styling. Furthermore, equipped with the full suite of Honda Sensing** to intelligently assist drivers during unsafe driving conditions, and the Honda LaneWatch***, a camera-based safety technology that conveniently reduce blindspots, the New Civic outrivals in advanced safety features.
“The New Civic now sets an even higher benchmark in the C-segment, offering a complete technologically advanced sedan that continues to be well-received by young adults, young urban families, professionals and techsavvy individuals.
He added that with the Government’s support towards the automotive sector with the provision of the sales tax exemption through the “Penjana” economic recovery plan, the new Civic now receives a substantial price reduction, giving customers more reason to own it.
The new Civic comes with a refined exterior to deliver a bold and stylish look, complemented by LED headlamps, LED daytime running lights***, LED front fog lights***, new front and rear bumper design, new black paint grille** and new boot spoiler** integrated with 18-inch black alloy rims**, which further highlight the car’s sporty styling.
Powered by a 1.5-lire VTEC (Ed: “Variable Valve Timing & Lift Electronic Control System”, in case you have forgotten!) turbocharged engine, the new Civic embodies Honda’s “Funto-Drive” element that offers dynamic performance and excellent fuel economy.
The VTEC turbocharged engine provides a thrilling, unmatched “Joy of Driving” experience with a maximum power output of 171hp and a maximum torque of 220Nm, equivalent to a (non-turbocharged) 2.4-litre engine’s performance.
Complementing the new Civic’s dynamic design is its spacious interior and versatility. Designed to maximise cargo space, new features include a rear foldable 60:40 seat configuration to further amplify the car’s practicality.
Customers can utilise the foldable rear seats for convenience at different occasions, while enjoying unrivalled 519-litre boot capacity, making the new Civic a saloon with hatchback utility. Such features have further raised the benchmark in the segment, in terms of spaciousness and practicality.
The highest-specification variant and upgraded version of the new Civic features the Honda Sensing**, Honda’s Next Generation Advanced Safety Technology as well as Honda LaneWatch***, a feature that enhances the sideview, while reducing blind spot for safer lanechanging, giving drivers peace-of-mind on the road.
All variants of the new Civic are equipped with top-class safety features such as six airbags, Vehicle Stability Assist (VSA), Agile Handle Assist (AHA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Anti-lock Braking System (ABS), Brake Assist (BA), Auto Brake Hold (ABH), new front sensors and Isofix rear seat.
The new Civic’s prices **** are listed below (variant, colour and on-the-road price **** after sales tax exemption and without insurance): 1.8S Standard: RM109,326.51.
1.8S in White Orchid Pearl: RM109,599.24. 1.5TC Standard: RM125,081.09.
1.5TC in White Orchid Pearl: RM125,353.82. 1.5TC-P Standard: RM134,661.28.
1.5TC-P in White Orchid Pearl: RM134,934. *As of April 2020.
**Applicable for 1.5TC-P variant only. ***Applicable for 1.5TC and 1.5TC-P variants only.
**** Effective from June 15 to Dec 31, 2020.