More than just a video
Berjaya Sompo explores finding ‘new happiness’ in the new normal
BERJAYA Sompo Insurance Berhad (Berjaya Sompo) has launched ‘Talitha’s Hunt for Happiness’ campaign, a content-centric three-part web series on YouTube, hosted by Talitha Tan, a Malaysian singer and songwriter who is widely known for her outgoing, active nature and cheerful personality, making her the perfect host for this campaign.
More than just a video with influencers, the content series explore her creative ways to finding new happiness in the new normal while adhering to the social distancing rules by staying at home and leveraging on video conferencing technology to stay in touch with her friends.
The web series also features 2017 SEA Games football hero N. Thanabalan, F&B entrepreneur Michelle Pong of Mei by Fat Spoon, and Adian Yein, founder & principal of MSF Racing, as guests and subject matter experts for the three main themes of happiness in the series which are fitness, food and fun.
‘Talitha’s Hunt for Happiness’ continues the momentum which was started when Berjaya Sompo launched the #StayAtHome Colouring Contest to help ease anxiety during the movement control order (MCO). The contest garnered significant interest and participation from the general public.
Berjaya Sompo deputy chief executive officer Tsuyoshi Seto said: “During the MCO, we saw the accelerated use of digital tools like video conferencing, not just on how we do business, but also on how we stay connected with each other.
“Now that we are in the recovery movement control order (RMCO), and seeing how this technology has impacted our lives in a positive way, we decided to expand on that and look at how people are using it to find new happiness in the new normal too.
“Carrying on the theme of Sompo Cares from 2019 to the year 2020, and continuing our mission to help ease anxiety especially during the MCO, we hope this campaign will help Malaysians find some inspirations, that even in this new normal, we can still do the things that excite and enrich us, and ultimately bring the happiness that we used to know and love back into our lives.”
Berjaya Sompo head of brand, marketing communications and customer experience Mawarni Adam added: “We teamed up with FCB Malaysia, Jin Lim and JinnyboyTV to produce this web series. The process from the pitch to production and publication was seamless despite the logistical, communications and social distancing challenges during the MCO.
“We wanted to go beyond just another influencer-based video by making sure we amplified the messaging and really focused on the richness and depth of the content, that our audiences can really find inspirations from, being entertained and feel included in the happiness conversation by participating in the contest too.”
To find out more details about ‘Talitha’s Hunt for Happiness’ campaign, and to stand a chance of winning exclusive prizes from Berjaya Sompo, visit www.berjayasompo.com.my/huntforhappiness.