For a good cause
MAGGI Sah Malaysia campaign rallies Malaysians to join them in contributing 50,000 meal kits to B40 communities
MAGGI has launched the inaugural MAGGI Sah Malaysia campaign with the aim of igniting optimism and spreading positivity across the country. Inspired by the way Malaysians have supported each other in uncertain times, MAGGI Sah Malaysia celebrates the resilience of the Malaysian community and rallies support for those in need.
As part of efforts to inspire more Malaysians to give back to communities in need, MAGGI aims to donate a total of 50,000 meal kits to the B40 community across Malaysia through its MAGGI Sah Malaysia campaign. This initiative to provide essential food items and create affordable and nutritious everyday meals to the lower income communities is in line with Nestle Malaysia’s wider efforts to bring relief to vulnerable communities especially in these tough times.
“At Nestle we have always been committed to our promise of Nourishing Malaysia, helping our community to have access to better quality food, and to adopt healthier lifestyles through a multitude of programmes. MAGGI Sah Malaysia exemplifies this commitment and allows Nestle to contribute to society in a meaningful way through our products that are essentials in many Malaysian households,” said Juan Aranols, CEO of Nestle (Malaysia) Berhad.
Also, in celebration of Hari Merdeka and Hari Malaysia, MAGGI has collaborated with homegrown Malaysian celebrities including Sheila Rusly, Stacy Anam, Jenn Chia, Eina Azman, Zizan Razak and Bala Ganapathi William to launch a series of videos showcasing their fondest MAGGI memories.
“Cooking is an integral part of our lives and MAGGI has been privileged to partner with Malaysians for close to 50 years in the preparation of tasty and balanced homemade meals. Almost everyone has a MAGGI memory to share whether it’s the first dish they prepared, a simple meal that they bonded over with their loved ones or simply a taste of home,” says Geetha Balakrishna, business executive officer, MAGGI, Nestle Malaysia.
She adds: “We are grateful that MAGGI continues to stay close to the hearts of Malaysians. Even in the face of unprecedented difficulties, cooking continues to bring people together. We are reassured to know that a homemade meal cooked with love, provides comfort to Malaysians in these challenging times. We are proud that MAGGI has inspired many Malaysians to cook, in some cases for the very first time. We are glad to be able to support our consumers in preparing tasty and balanced homemade meals every day.”