Live your childhood dream

TO CELEBRATE the 30th anniversary of the series The Fresh Prince of Bel-Air, first broadcast on Sept 10, 1990, fans have the opportunity to slip into the most emblematic outfits of Will Smith and his sidekick DJ Jazzy Jeff. A collection that focuses on colour block, oversize shapes and streetwear style to honour the spirit of the 1990s and the cool attitude of the American actor.

Thirty years ago, Will Smith left Philadelphia to adopt the new lifestyle of an upscale suburb of Los Angeles, completely disrupting the Banks’ daily life. While the plot setup of the sitcom produced by Quincy Jones, which sees the meeting of two very distinct universes, is at the origin of the success of the series, the charisma, humour and the looks of the actor have also largely contributed to viewers’ infatuation.

Three decades later, after Will Smith shared a snapshot of the reunion of the original cast, a readyto-wear collection for men and women is adding to the nostalgia of the series’ biggest fans. It invokes the spirit of the ‘90s and the chill attitude of the main character and his best friend in the comedy, DJ Jazzy Jeff.

No less than 30 pieces make up this anniversary capsule, with a focus on the great classics of the 1990s including a varsity jacket, hoodies, loose fitting T-shirts, sweatpants, caps, and even socks. The only accessory you might not have noticed in the series that ran from 1990 to 1996 was a face mask in the colours of The Fresh Prince of Bel-Air.

Each piece allows fans to recreate the various looks of Will Smith in the series, except for the occasional suits he had to wear to blend in with the Banks. The collection is an ode to the ‘90s through and through, which is an aesthetic that is also perfectly on trend 30 years later.

The collection is available now on the sitcom’s official e-shop.