Shiseido Professional launches new hair and scalp line

GROW your own radiance from its core with Shiseido Professional’s new hair and scalp care line Adenovital from salon-exclusive premium hair and scalp care brand Sublimic.

Today’s women wish to be true to themselves, no matter how old they are. They no longer find ageing to be negative or something to fear. They are beginning to see it in a positive light – that it is important to stay true to themselves at the moment. In other words, women are looking for an ageing care which brings out their inner radiance and allows them to age gracefully.

Shiseido focused on the fact that women start to notice changes in their hair as early as their 30s. This is a sign that their hair is ageing. Facing major changes in life such as giving birth and career advancement, women in their 30s develop a feeling of “not being young anymore” and begin to search for hair care that will free them from their worries. Women in their 40s and beyond face changes in their body due to menopause. With changes in their hair that become more obvious and serious, they are in search for care that acts fast and is highly effective.

With over 100 years of research on the hair and scalp, Shiseido has found the key mechanism to hair growth in the deepest layer of the scalp.

Newly formulated with Core Powerising Technology which delivers active ingredients to the deep layers of the scalp. Adenovital hair growth essence will enhance hair’s radiance from the core.

This is a new solution from Sublimic Adenovital for women in their 30s who have started feeling changes in their hair to help build confidence in staying radiant, now and forever.