Driving the advertising industry

Mohamed Kadri and Stanislaus were re-elected MAA President and Vice-President for new 2020-2022 term

MOHAMED KADRI MOHAMED TAIB was re-elected as the President of the Malaysian Advertisers Association (MAA) at its Annual General Meeting in Petaling Jaya recently. Mohamed Kadri (far right) is CocaCola Malaysia’s public affairs and communications director.

Claudian Navin Stanislaus (right) of Baba Products (M) Sdn Bhd was also re-elected as MAA’s Vice President. Stanislaus is Baba Products’ head of advertising and promotions.

Mohamed Kadri and Stanislaus will be leading MAA’s newly-elected council members from CIMB Bank, Heineken Malaysia, Nestle Products, Nippon Paint Malaysia, Mondelez Malaysia Sales, Tune Group, Procter and Gamble, Digi Telecommunications and Unilever Malaysia.

“We will continue to drive the industry, uphold its values and strengthen initiatives adopted by MAA,” Mohamad Kadri said in a statement.

Mohamed Kadri added that MAA will focus on making its strategy of ‘Inspire, Ignite, Impart and Influence’ more dynamic. A key area will be to enhance government stakeholders’ perception of MAA.

“We will regularly update them on industry innovations, so that government policies correspond to the fast-changing advertising trends,” Mohamed Kadri added.

Mohamed Kadri has been active for more than 30 years in the marketing communications industry and is also vice-chairman of the Advertising Standards Advisory (ASA). He has been representing ASA and MAA on various advertising committees of government regulators such as the Health Ministry and Domestic Trade and Consumer Affairs Ministry.

MAA was established in 1964 as the voice of Malaysian advertisers dedicated to marketing and brand-building.

The industry body represents 70 major advertisers with a collective ad spend of about RM5 billion.