ON YOUTUBE /theSunMedia

Beckham’s involvement in the programme is aimed at inspiring more young girls to take up football.

The AMGFP is aimed at improving the standard of women’s football in the country.

PFAM underscores a shared vision of promoting inclusivity in sport, particularly in women’s football.

By supporting grassroots initiatives like the AMGFP, both organisations aim to uplift and develop local female footballers, paving the way for a more diverse and inclusive sporting landscape.

This collaboration marks a significant milestone in Malaysian sports development, highlighting the collective effort to empower girls in football and beyond.

Celebrating passion and resilience More than just a training programme, the AMGFP is a celebration of passion, skill, and the indomitable spirit of football. Through quarterly activations and exclusive access to adidas training gear, participants are immersed in a supportive environment where they can grow and excel.

The involvement of key figures such as Malaysia Women’s National Football Team captain, Steffi Sarge Kaur, further underscores the programme’s commitment to nurturing future football stars.

Beckham’s inspirational presence The highlight of the launch event

was the appearance of football legend Beckham, who shared his insights and experiences with participants from SMK Section 11 Shah Alam.

Beckham’s presence not only provided a once-in-a-lifetime opportunity for young athletes but also underscored the transformative power of sport in shaping an athlete’s journey.

His involvement symbolised a commitment to inspiring the next generation of football icons and highlighted the AMGFP’s role in empowering more women in Malaysian sports.

Looking ahead

As the AMGFP commences its journey, the spotlight remains on the continued progress and impact of this transformative initiative.

With ongoing support from adidas, PFAM and the broader community, the programme is poised to make a lasting difference in the lives of young female footballers across Malaysia.

For further updates and news on the adidas Malaysia Girls Football Programme, stay tuned to @adidasMY and @pfamalaysia on social media.