CelcomDigi teams up with Amazon Web Services to develop AI solutions
CelcomDigi Bhd and Amazon Web Services (AWS), the world’s leading cloud, yesterday signed a Letter of Collaboration (LoC) to leverage AWS capabilities to cocreate generative artificial intelligence (AI) solutions aimed at improving operational excellence and delivering enhanced user experience.
The LoC was signed by CelcomDigi CEO Datuk Idham Nawawi, and AWS Enterprise, Asean director Vikram Rao, witnessed by Malaysian Communication and Multimedia Commission (MCMC) chairman Tan Sri Mohamad Salim Fateh Din and CelcomDigi’s chair of the board Tengku Datuk Seri Azmil Zahruddin at Mobile World Congress 2024 in Barcelona, Spain.
CelcomDigi will establish an AI Sandbox driven through its Innovation Centre for its employees to experiment, innovate, and implement generative AI solutions. This includes leveraging the expertise of CelcomDigi’s IT engineers as well as AWS AI capabilities and experts to develop generative AI solutions for use cases that will be integrated into CelcomDigi’s operational platforms for human resources, customer service, legal, finance, and more. CelcomDigi and AWS will also collaborate to train CelcomDigi employees on AI capabilities.
Idham said that through their adoption of AWS’s generative AI
solutions, they can create more possibilities for future talent development and achieve operational excellence throughout their firm.
“This initiative also enables us to refine these solutions and bring its benefits and value to our customers and Malaysian enterprises across industries. We look forward to working closely with AWS as part of our aspiration to build the nation’s digital ecosystem,” he added.
Pete Murray, country manager, Malaysia at AWS said, “CelcomDigi’s collaboration with AWS is a great
example of how telcos can enhance end-to-end operational efficiency and redefine the user experience for both employees and customers with the power of generative AI technology.”
He added that this collaboration also accelerates the delivery of new innovative AI services to Malaysian enterprises.
“We are excited to support CelcomDigi in advancing its 5G and AI transformation with our upcoming AWS region in Malaysia, and our joint commitment to develop AI talent in the country,” he said.