If the shoe fits
Anta Malaysia launches inaugural footwear donation drive in spirit of Ramadan
IN conjunction with the holy month of Ramadan, sportswear brand Anta has introduced its inaugural #AntaBersamaAnda shoe donation campaign, embodying the essence of compassion and solidarity. With a commitment to giving back to communities, Anta invites Malaysians to unite in donating their pre-loved shoes to support the less fortunate.
From today until April 5, Anta will be collecting gently-used shoes at designated drop-off points in the Klang Valley, namely The Exchange TRX, 1 Utama Shopping Centre, Sunway Pyramid and The Mall, Mid Valley Southkey in Johor Baru, aiming to gather a minimum of 200 pairs. These donated shoes will be distributed to underserved communities supported by Teach for Malaysia and Women of Will. Additionally, Anta will provide new shoes and apparel, ensuring recipients are ready to step into the joyous festivities confidence.
Anta Malaysia country manager Pang Sook Fong believes that this initiative will not only give love to old shoes again but also reduce environmental footprint.
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“Anta is spearheading this meaningful effort, intertwining sustainability with social responsibility. By repurposing preloved shoes and empowering underprivileged individuals with good shoes, particularly children and women, we aspire to make a tangible difference in their lives, fostering a brighter future,” explained Pang.
In appreciation of these contributions, every customer who donates a pair of shoes will receive an exclusive discount on selected Anta footwear products.
“Anta wants to drive positive change within communities through sustainable initiatives. We believe in not only providing high-quality sports products but also uplifting those in need, enabling them to move forward with confidence,” she added.
To complement the #AntaBersamaAnda campaign, Anta will host a series of in-store events. Interested runners can join the RunMadan with Anta Running Team alongside local running clubs in the Klang Valley.
In April 2024, it will be introducing the Anta Kai 1, the inaugural release from Kyrie Irving’s signature line of basketball footwear to the Malaysian market. Following overwhelming demand globally, the shoes promise a fusion of functionality and aesthetics, delivering performance for basketball enthusiasts.