King of Rims Malaysia joins DHL Express’ GoGreen Plus
Car parts and accessories retailer invests in sustainable aviation fuel to reduce carbon emissions of international shipments
King of Rims Malaysia, a retailer of car parts and accessories, has signed onto DHL Express’ GoGreen Plus service as part of to address climate change.
The agreement allows King of Rims Malaysia to invest in sustainable aviation fuel (SAF) for a 30% reduction in the carbon emissions of its time-definite international shipments.
“King of Rims Malaysia shares DHL Express’ vision to utilise innovative ways such as SAF to power a greener future for the aviation space. Ensuring our products are good for communities and the planet is our priority. By mitigating the carbon footprint of our logistics operations, we are taking active steps to create a more environmentally conscious shopping experience for our customers,” said King of Rims Malaysia director Jeff Liow.
Launched in 2023, GoGreen Plus allows customers to contribute towards the funding of SAF through a book-and-claim system. The resulting carbon reduction from the committed amount can then be credited for
Scope 3 emission reporting, which refers to the indirect greenhouse gases produced in a company’s downstream value chain. SAF is presently the only scalable short-term solution for long distance flights.
Made from sustainably sourced renewable waste and residue raw materials, it can also cut the lifecycle emissions of typical aviation fuel by up to 80%.
King of Rims Malaysia serves an international customer base, which requires cross-border deliveries through air freight. GoGreen Plus thus presents a viable way for the company to reduce carbon emissions.
“SAF represents one of the most promising levers in air transport decarbonisation,” DHL Express Malaysia and Brunei managing director Julian Neo said, adding that for SAF adoption to gain momentum requires deeper collaboration with partners and stakeholders across industries.
“We will continue to source for more opportunities to work together with businesses like King of Rims Malaysia in support of wider adoption of renewable energy resources,” he said.
GoGreen Plus is part of DHL Group’s goal to achieve net-zero emissions by 2050.