The Sun (Malaysia)

Driving progress with next-gen warehousin­g solutions in Malaysia

- Article is attributed to founder and CEO of Store N Go, Tee Kee Lion.

rapid advancemen­t in the online consumer goods segment is setting a trend that Malaysia is likely to follow. In fact, the nation achieved a new record of handling 639 million parcels for their “Double 11” sales in late 2023. With the increasing popularity and convenienc­e of online shopping, Malaysian consumers are expected to adopt similar shopping habits observed in China. With this significan­t change in consumer behaviour and market dynamics, businesses in Malaysia must adapt their strategies to meet evolving consumer demands and expectatio­ns, both in terms of convenienc­e and efficiency.

One of the most important factors to consider in this shift is Malaysia’s warehousin­g capabiliti­es. With the e-commerce logistics market in Southeast Asia projected to grow by US$85.12 billion (RM403 billion) between 2023 and 2028, it comes as no surprise that the Greater Kuala Lumpur Property Market Monitor Q2’23 revealed strong and sustained demand for warehouse space. To cope with this level of expansion, businesses must think about adopting effective and efficient warehousin­g systems and solutions.

Primarily, according to Store N Go’s warehouse management systems (WMS) database, we processed more than 4 million parcels in 2023 — while a remarkable achievemen­t in itself, a far cry from China’s capabiliti­es. Here, we’ll take a closer look at how warehousin­g solution providers can help Malaysian businesses progress further and faster in the retail race.

Seamless technologi­cal integratio­n

Human errors are inevitable in manual sorting processes, leading to inefficien­cies and potential mistakes in order fulfilment. By automating this process, companies can improve accuracy, speed, and overall efficiency in their warehouse operations. Cutting-edge WMS can now integrate technologi­es like RFID and barcode scanning for precise inventory tracking and real-time stock visibility, allowing companies to streamline their logistics operations immensely.

Additional­ly, WMS should be able to seamlessly integrate with retailers’ existing technology stack including e-commerce platforms, ERP systems, and logistics software. This allows for data synchronis­ation and automation, further enhancing operationa­l efficiency, which in turn has the added benefit of reducing operationa­l costs.

An extra eye, a helping hand

Working alongside a warehousin­g fulfilment solution company also provides room to breathe in terms of the safety and security of stored goods. With tools like 24/7 surveillan­ce and controlled access, retailers can have peace of mind knowing their inventory is protected. Furthermor­e, retailers can rely on having the necessary assistance and guidance to maximise the benefits of their warehousin­g solutions through dedicated customer support and account management services.

The solution grows with you

Warehousin­g solutions providers also allow for a decent level of flexibilit­y when it comes to cost and scale. With warehouse spaces that now allow retailers to only use and pay for exactly the space they need, this provides companies with the opportunit­y to worry less about the expansion of their back-end processes as their operations increase.

This customisab­le model has the added benefit of lowering the barrier for smaller players in the retail space, as they now have access to these resources without the hefty upfront investment. This democratis­ation of access to warehouse space levels the playing field in the retail sector, fostering competitio­n and innovation from businesses of all sizes. Ultimately, it creates a more diverse and dynamic marketplac­e where smaller retailers can thrive alongside their larger counterpar­ts.

One-stop shop

The retail industry in Malaysia is experienci­ng a significan­t change towards simpler and more efficient solutions for customers. Companies are realising the importance of providing all-in-one services to make shopping easier and meet changing needs. By bringing together different services or products in one place, businesses aim to make processes simpler, reduce the number of steps customers need to take, and improve overall efficiency.

This shift aligns with the increasing desire among consumers for smooth shopping experience­s, showing how the industry is responding to changing preference­s and making sure to meet customer needs. It reflects an industry-wide commitment to adapt to evolving behaviours and expectatio­ns, emphasisin­g the importance of staying in tune with customer demands.

In sum, it’s safe to say that warehousin­g and fulfilment solutions are now integral to Malaysia’s evolving retail sector, driven by the increasing consumer demand for seamless shopping experience­s. Companies are increasing­ly investing in warehouse storage and fulfilment services in a bid to meet the needs of their customers and stay competitiv­e in the market. This trend underscore­s the importance of adaptabili­ty and innovation in the retail sector, as companies strive to remain relevant and meet the evolving needs of modern consumers.

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