APS Bank branches set for transformation

APS Bank has signed an agreement with international multidiscipline design agency I-AM for a programme which will see the transformation of its branch network to more modern standards. This project will help the Bank develop a branch experience that better meets and reflects customers’ requirements.

I-AM is a London-based specialist firm established in 1996 and with offices in Istanbul, Dubai and Mumbai. Its sectors include banks, food & drink, fashion, tech and real estate, amongst others. Its portfolio includes banks such as Garanti, Emirates Islamic, Odeabank, Unicredit Bullbank, Ocean Bank, Burgan, Nationwide, The Co-operative Bank as well as wellknown brands like Adidas, Armani, Turkcell, KFC, Diesel, Cloud 7, National Trust and many others.

Managing Director Jon Blakeney for I-AM Group said: “We are delighted to be here in Malta and working with APS. I really hope that we can bring our international experience to bear and create a new way of banking that encompasses everything that is great about APS. This project is not going to be about fancy gimmicks, we want to create a lasting legacy that will engage with customers by adapting to the way they want to live their lives”.

APS Bank CEO Marcel Cassar said: “This is an opportunity for us to give our customers an improved in-branch experience. Branches are still a high demand point of contact, which means they play an important role in the Bank’s retail business presence. We trust that this significant exercise over the coming years will take the quality of our customers’ interaction with the Bank to a whole new level.”