Atlas to support Pink October Motorcycle Ride for second year
Atlas plans to go even pinker this year by supporting Pink October for the second year running. This year Atlas will be sponsoring the Motorcycle Ride again which will take place on Sunday 2 October. The aim of Pink October is to raise money to facilitate treatment and research into breast cancer as well as to generate awareness about this illness.
The ride will commence at Golden Bay, with the bikers making their way to the Ta’ Xbiex Marina, opposite the Atlas Head Office where the bikes will be displayed and food and drinks stalls will be set up. The bikers will arrive at approximately 10.30am.
To keep within the Pink October theme, Atlas will be handing out vouchers for reduced cost mammograms at St. James Hospital. Atlas will also be distributing freebies, balloons for children and food and drink vouchers so make sure to look out for the Atlas stand!
“We encourage you to attend and make a donation to this worthy cause,” said Jackie Attard Montalto, Marketing and HR Manager. “Also, the bikes will be on display, and with hundreds of participants, it will be quite an exhibition. So do come and enjoy the pink atmosphere!”
Commenting on Atlas Insurance’s support for the Pink October Motorcycle Ride, JPA Director and initiator of the Pink October campaign, Adrian Fabri said that, “we are proud to be associated with one of the leading insurance companies in Malta, which has committed itself to support the Pink October cause for the second consecutive year. Our association with the corporate sector has helped us to increase the awareness about the importance of living a healthy lifestyle, do regular check-ups and raise funds in aid of breast cancer research and equipment.”
Throughout October, pink initiatives will continue with Atlas staff wearing pink t-shirts to remind clients to donate to the cause.