At­las to sup­port Pink Oc­to­ber Mo­tor­cy­cle Ride for sec­ond year

Malta Independent - - LIFESTYLE & CULTURE -

At­las plans to go even pinker this year by sup­port­ing Pink Oc­to­ber for the sec­ond year run­ning. This year At­las will be spon­sor­ing the Mo­tor­cy­cle Ride again which will take place on Sun­day 2 Oc­to­ber. The aim of Pink Oc­to­ber is to raise money to fa­cil­i­tate treat­ment and re­search into breast cancer as well as to gen­er­ate aware­ness about this ill­ness.

The ride will com­mence at Golden Bay, with the bik­ers mak­ing their way to the Ta’ Xbiex Ma­rina, op­po­site the At­las Head Of­fice where the bikes will be dis­played and food and drinks stalls will be set up. The bik­ers will ar­rive at ap­prox­i­mately 10.30am.

To keep within the Pink Oc­to­ber theme, At­las will be hand­ing out vouch­ers for re­duced cost mam­mo­grams at St. James Hospi­tal. At­las will also be dis­tribut­ing free­bies, bal­loons for chil­dren and food and drink vouch­ers so make sure to look out for the At­las stand.

“We en­cour­age you to at­tend and make a dona­tion to this wor­thy cause,” said Jackie At­tard Mon­talto, Mar­ket­ing and HR Man­ager. “Also, the bikes will be on dis­play, and with hun­dreds of par­tic­i­pants, it will be quite an ex­hi­bi­tion. So do come and en­joy the pink at­mos­phere!”

Com­ment­ing on At­las In­sur­ance’s sup­port for the Pink Oc­to­ber Mo­tor­cy­cle Ride, JPA Di­rec­tor and ini­tia­tor of the Pink Oc­to­ber cam­paign, Adrian Fabri said that, “we are proud to be as­so­ci­ated with one of the lead­ing in­sur­ance com­pa­nies in Malta, which has com­mit­ted it­self to sup­port the Pink Oc­to­ber cause for the sec­ond con­sec­u­tive year. Our as­so­ci­a­tion with the cor­po­rate sec­tor has helped us to in­crease the aware­ness about the im­por­tance of liv­ing a healthy life­style, do reg­u­lar check-ups and raise funds in aid of breast cancer re­search and equip­ment.

Through­out Oc­to­ber, pink ini­tia­tives will con­tinue with At­las staff wear­ing pink t-shirts to re­mind clients to do­nate to the cause.

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