MTA UK of­fice wins pres­ti­gious travel in­dus­try award

Malta Independent - - BUSINESS & FINANCE -

In a gala event held re­cently be­fore a packed au­di­ence at Lon­don’s renowned Lyceum The­atre, the MTA Lon­don Of­fice won the TTG Award for the Tourist Board of the Year. This award is re­garded as the most pres­ti­gious one in the UK travel in­dus­try and is also billed as the most dif­fi­cult award to win. The TTG Awards are an an­nual event held each year in Lon­don by Travel Trade Gazette, the UK’s lead­ing trade weekly and old­est travel in­dus­try pub­li­ca­tion in the world.

Reach­ing the fi­nal is sub­ject to a vote by thou­sands of UK travel agents, with the win­ner then se­lected by a judg­ing panel of around 40 in­dus­try lead­ers. Malta won this pres­ti­gious award against fel­low fi­nal­ists, Queens­land, Abu Dhabi and Bar­ba­dos.

Malta was an­nounced the win­ner for hav­ing de­vel­oped very strong re­la­tion­ships with the UK travel in­dus­try and im­ple­ment­ing an im­pres­sive mar­ket­ing strat­egy to pro­mote Malta as an ideal all-year-round short haul des­ti­na­tion, to a di­verse au­di­ence range.

MTA’s Lon­don Of­fice was also one of the fi­nal­ists in the in­au­gu­ral LGBT-Friendly Travel Com­pany of the Year cat­e­gory. MTA was the only Tourism Author­ity named amid other fi­nal­ists in­clud­ing Vir­gin Hol­i­days, Kuoni and Celebrity Cruises, the even­tual win­ner.

MTA CEO Paul Bugeja re­marked on the suc­cess achieved in such a short time since the Lon­don Of­fice restruc­tur­ing: “This is a won­der­ful tes­ta­ment to all the ded­i­ca­tion and hard work of the new MTA team in Lon­don, as well as the ex­cel­lent sup­port we pro­vide from the MTA Head Of­fice and the Min­istry for Tourism.” Mr Bugeja also thanked all those in­volved who helped in achiev­ing this pres­ti­gious award.

Mr Bugeja ex­plained that the MTA strives to main­tain the im­por­tance of the United King­dom as a ma­jor source mar­ket for the Mal­tese Is­lands. This can be seen from the per­for­mance in the first seven months of the year, with over 300,000 vis­i­tors ar­riv­ing, which cor­re­sponds to an in­crease of 6.5 per cent over the same pe­riod last year.

From left: Pippa Jacks – Edi­tor of Travel Trade Gazette, Peter Vella – MTA Di­rec­tor UK and Ire­land, Sarah Han­nan – Com­mer­cial Di­rec­tor of Cheapflights, and John Bishop –co­me­dian and host

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