Su­per­brands un­veils 2017 Malta pro­gramme

Malta Independent - - BUSINESS & FINANCE -

Su­per­brands Malta’s 2017 pro­gramme was launched this week at Le Méri­dien St Ju­lian’s with the am­bi­tious tar­gets of be­com­ing the fo­cal point of lo­cal brand­ing and cre­at­ing a high level com­mu­nity (“Club of Ex­cel­lence”) of mar­ket­ing and com­mu­ni­ca­tions ex­ec­u­tives.

The Malta Su­per­brands Coun­cil was also re­vealed dur­ing the event, chaired by Min­is­ter for the Econ­omy, In­vest­ment and Small Busi­ness Dr Chris Car­dona. It is com­posed of Dr Emanuel Said, Head of the Mar­ket­ing Depart­ment at FEMA (Fac­ulty of Eco­nomics, Mar­ket­ing and Ac­count­ing), Uni­ver­sity of Malta; Vanessa Ba­jada, Head of Re­search at Busi­ness Lead­ers Malta; An­ton Borg, Pres­i­dent of the Malta Cham­ber of Com­merce, En­ter­prise and In­dus­try; Michael Grech of the Gozo Busi­ness Cham­ber; Diane Izzo, CEO and Founder DIZZ Group, Peter Grech, CEO and Founder BRND WGN; and Mal­colm J Naudi, Man­ag­ing Di­rec­tor at MJN Com­mu­ni­ca­tions.

Su­per­brands Malta Coun­try Head Bar­bara Pi­collo out­lined the new strat­egy that is driv­ing the project: a per­ma­nent lo­cal pres­ence through the ap­point­ment of a lo­cally-based Project Man­ager, Pawlu Portelli, and a con­tin­u­ous ef­fort to en­sure that those who join the pro­gramme will get max­i­mum ben­e­fit from it.

Em­pha­sis will be placed on the Su­per­brands “Golden Seal”, a clear and pres­ti­gious recog­ni­tion of the qual­ity of the brand that can be dis­played in all mar­ket­ing and com­mu­ni­ca­tions ma­te­ri­als.

Reg­u­lar ac­tiv­i­ties will be or­gan­ised for the Su­per­brands “Club of Ex­cel­lence”, in­clud­ing talks, sem­i­nars and net­work­ing events ded­i­cated to the mar­ket­ing and com­mu­ni­ca­tions ex­ec­u­tives of the qual­i­fied Su­per­brands.

Ser­gio Tonfi, edi­tor and pro­moter of Su­per­brands Italy, who was in Malta spe­cially for the launch event, said dis­cus­sion on­line about brands is to­day a 24x7 re­al­ity and pointed out the need for a brand to be­come “rel­e­vant” in peo­ple’s life and con­se­quently be­ing recog­nised as “su­per”.

“Brands to­day have a new role,” he said. “They may not lead the dis­cus­sion but they must lis­ten, make sure they are a part of it and in­spire peo­ple.”

“Su­per­brands,” Mr Tonfi added, “en­ables brands to cre­ate greater value, dis­tin­guishes them from com­peti­tors and helps them to be­come more loved and de­sir­able in the mar­ket.”

Ul­ti­mately, brand ex­cel­lence el­e­vates them to the next level and leads to greater rel­e­vance and self-con­fi­dence, cre­at­ing longterm emo­tional bonds and client en­gage­ment.

Busi­ness Lead­ers Malta have been com­mis­sioned to con­duct mar­ket re­search that will pro­duce a list of po­ten­tial lo­cal Su­per­brands, which in turn will be in­vited to join the pro­gramme that in­cludes the pub­li­ca­tion of a high qual­ity, cof­fee table book, world­wide con­sid­ered as “the brand bi­ble”, and leads to a Trib­ute Event in which all the lo­cal Su­per­brands will re­ceive the Su­per­brands Awards (in­clud­ing the pres­ti­gious “Su­per­brands of the Year”, the “Mar­ket­ing and Com­mu­ni­ca­tions Man­ager of the Year” and the “Su­per­brands Pop Award” for the most pop­u­lar brand on so­cial me­dia.

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