Air Malta as­sists Europa Donna Malta

Malta Independent - - BUSINESS -

Oc­to­ber is Breast Cancer Aware­ness Month, an an­nual in­ter­na­tional health cam­paign organised by ma­jor breast cancer char­i­ties ev­ery Oc­to­ber around the world. The aim of these cam­paigns is to in­crease aware­ness of the dis­ease and to raise funds for re­search into its causes.

Dur­ing this month Air Malta will be again as­sist­ing Europa Donna Malta, the lo­cal char­ity ded­i­cated to this cause. The aim of this fundrais­ing cam­paign is to help in­crease at­ten­tion amongst the air­line’s pas­sen­gers about the aware­ness and early de­tec­tion of breast cancer as well as sup­port for breast cancer pa­tients.

Dur­ing this month Air Malta’s cabin crew dis­trib­ute pink rib­bons and col­lect do­na­tions from pas­sen­gers on se­lected flights to help this Mal­tese char­ity or­gan­i­sa­tion. Last year €1,967 were col­lected from this cam­paign.

Air Malta cus­tomer fac­ing staff will be wear­ing their pink rib­bon through­out Oc­to­ber. The do­na­tions col­lected help fund print­ing of com­mu­ni­ca­tion ma­te­rial to raise aware­ness amongst women on the im­por­tance of choos­ing healthy food and prac­tis­ing some form of ex­er­cise. These are two im­por­tant fac­tors that may lower the risk of de­vel­op­ing breast cancer.

Sharon Cassar Laudi, the newly elected vice pres­i­dent of Europa Donna Malta, thanked the na­tional air­line for its con­tin­u­ous sup­port year af­ter year. Ms Cassar Laudi said that it is only through the gen­eros­ity of the pub­lic and or­gan­i­sa­tions such as Air Malta that they can con­tinue help­ing and sup­port­ing the com­mu­nity. Europa Donna Malta (for­merly the Breast Care Sup­port Group) is a vol­un­tary non profit mak­ing NGO and has been ac­tive since 1989. Its mission is to raise aware­ness and sup­port pa­tients and fam­i­lies pass­ing through the trauma of breast cancer. Through­out the year the group works very hard to or­gan­ise aware­ness cam­paigns and holds talks in schools and in dif­fer­ent places of work. The group op­er­ates a 24 X 7 sup­port line (which can be reached by di­alling 9999 4666) which han­dles a large num­ber of calls through­out the year, and can also of­fer one-to-one counselling. All ser­vices and ma­te­ri­als are free of charge.

This cam­paign also forms part of Air Malta’s Cor­po­rate So­cial Re­spon­si­bil­ity ini­tia­tives whereby the air­line sup­ports or­gan­i­sa­tions that work hard in the Mal­tese com­mu­nity. No other air­line op­er­at­ing to Malta pro­vides con­tin­ued sup­port to vol­un­tary and non­govern­men­tal or­gan­i­sa­tions like Air Malta.

This cam­paign is being organised with the as­sis­tance of Sky Gourmet (Malta), the air­line’s cater­ing sup­plier.

Chanelle Cilia, Martina Agius and Abi­gail Magro from Air Malta’s pas­sen­ger han­dling sec­tion proudly wear­ing pink rib­bons to cel­e­brate Breast Cancer Aware­ness Month

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