Cisk launches new re­vamped web­site

Malta Independent - - BUSINESS -

A newly re­vamped web­site has been launched for Cisk, brewed and pack­aged by Far­sons Brew­ery. The web­site show­cases the his­tory and her­itage not only of this iconic brand, but also that of Si­monds Far­sons Cisk– brew­ers and bot­tlers since 1928. The web­site also gives de­tails of the full line-up of the Cisk port­fo­lio, in­clud­ing new­ly­launched Cisk Pil­sner.

Karl Bondin, Brand Man­ager Beers at Si­monds Far­sons Cisk, said “Cisk and the Far­sons brew­ery are in­ter­twined with the de­vel­op­ment of Malta’s eco­nomic and cul­tural land­scape and this new web­site brings this story to the fore.”

The web­site en­cour­ages visi­tors to ex­plore and learn more about the brand and its his­tory, the brew­ing process and the in­gre­di­ents used. The site also sug­gests food pair­ing ideas for each of the beers, a calendar of events and in­te­grates the brand’s so­cial me­dia plat­forms.

With an orig­i­nal recipe that has re­mained un­changed since its launch in 1929, Cisk Lager is the re­cip­i­ent of sev­eral awards, in­clud­ing, amongst oth­ers, World’s Best Stan­dard Lager in the World Beer Awards 2007 as well as sil­ver medals in the In­ter­na­tional Beer Chal­lenge 2013 and the Brus­sels Beer Chal­lenge 2014.

To­day, the Cisk port­fo­lio has ex­panded sig­nif­i­cantly since the orig­i­nal Lager Beer was launched in 1929 and in­cludes Cisk Ex­cel, a low car­bo­hy­drate beer with half the carbs of its orig­i­nal coun­ter­part but the same great taste. Cisk Ex­port Pre­mium Lager, mostly avail­able out­side of Malta, is also an award win­ning beer, hav­ing won gold at the Aus­tralian Beer Awards in 1998 and 2002 and an­other gold award in the Euro­pean Style Lager cat­e­gory in the World Beer Cup also in 2002. Cisk Strong Pre­mium Lager is a 9% al­co­hol con­tent lager also avail­able on draught in Italy. Cisk Chill, avail­able in lemon and berry, are easy drink­ing fruit flavoured vari­ants of the mother brand. The lat­est ad­di­tion to the port­fo­lio is Cisk Pil­sner, launched ear­lier this year, a true Pil­sner of ex­cep­tional qual­ity and a per­fect choice for the dis­cern­ing beer con­nois­seur.

“As we look to­wards fur­ther ex­pand­ing the Cisk brand to over­seas mar­kets, this new web­site tells our story and com­mu­ni­cates our vi­sion in the best pos­si­ble way. The re­cent com­mis­sion­ing of our new beer pack­ag­ing fa­cil­ity and the up­grad­ing of our brands’ liv­ery to the best of in­ter­na­tional stan­dards in­di­cates our de­ter­mi­na­tion to es­tab­lish Cisk as an equally loved brand out­side Mal­tese shores,” con­tin­ued Mr Bondin. “We en­cour­age all Cisk and beer con­sumers alike to visit the site at www.cisk.com.”

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