GSD Mar­ket­ing smart ma­chines give vis­i­tors a treat at Sci­ence in the City

Malta Independent - - LIFESTYLE & CULTURE -

Fol­low­ing last year’s suc­cess­ful par­tic­i­pa­tion at Sci­ence in the City, dur­ing which the in­no­va­tive Eko­cy­cle Cube 3D printer was show­cased, this year GSD Mar­ket­ing Ltd in­tro­duced their smart vend­ing ma­chines. Th­ese high tech vend­ing ma­chines com­bine next-gen­er­a­tion tech­nol­ogy with cur­rent dig­i­tal trends thus adding an in­ter­est­ing twist to­wards pro­mot­ing new prod­ucts. This was GSD Mar­ket­ing’s third year par­tic­i­pa­tion at the pop­u­lar Sci­ence in the City an­nual fes­ti­val.

GSD Mar­ket­ing Ltd is the dis­trib­u­tor of drinks by The Coca-Cola Com­pany, pro­duced in Malta by The Gen­eral Soft Drinks Co. Ltd. Re­cently, GSD Mar­ket­ing in­vested in cus­tom-made in­tel­li­gent ma­chines com­bin­ing bar­code au­then­ti­ca­tion tech­nol­ogy with mar­ket­ing of new prod­ucts in an in­no­va­tive way. The tech­nol­ogy used in th­ese vend­ing ma­chines was de­vel­oped in col­lab­o­ra­tion with Cloud­labs Ltd.

“GSD Mar­ket­ing Ltd al­ways strives to com­mu­ni­cate with its con­sumers in their pre­ferred lan­guage, com­bin­ing tech­nol­ogy with the el­e­ment of fun which to­day’s dig­i­tal world pro­vides,” said gen­eral man­ager Brian Galea. “Year on year, Sci­ence in the City pro­vides an ex­cel­lent plat­form to share GSD Mar­ket­ing’s lat­est tech­nol­ogy ap­pli­ca­tions with the pub­lic.”

“Th­ese in­tel­li­gent vend­ing ma­chines en­able us to reach out to our au­di­ence en­cour­ag­ing them to taste the feel­ing of our bev­er­ages through a mem­o­rable ex­pe­ri­ence,” said Pub­lic Af­fairs & Com­mu­ni­ca­tions eex­ec­u­tive Clarissa Jones.

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