GSD Mar­ket­ing sup­ports green and hu­man­i­tar­ian causes at The Bub­ble – Fes­ti­val of Love

Malta Independent - - NEWS -

The sec­ond edi­tion of ‘The Bub­ble 2016 – Fes­ti­val of Love’, sup­ported by GSD Mar­ket­ing in aid of green and hu­man­i­tar­ian causes, was held re­cently at the Ely­sium in Għajn Tuffieħa, a beau­ti­ful green area perched on top of Golden Bay.

Mu­sic, art, co-cre­ation and aware­ness are at the heart of this pos­i­tive oc­cur­rence. The in­ten­tion be­hind this event was to cre­ate aware­ness about the en­vi­ron­ment, the arts and the com­mu­nity by tak­ing peo­ple away from their mun­dane, ev­ery­day rou­tine.

This year’s event, spon­sored by GSD Mar­ket­ing – dis­trib­u­tors of The Coca-Cola Com­pany brands pro­duced in Malta by The Gen­eral Soft Drinks – also high­lighted The Coca-Cola Foun­da­tion’s Al­ter­aqua project. The main aim of the Al­ter­aqua project in­cludes mo­bil­is­ing NonCon­ven­tional Wa­ter Re­sources to in­crease wa­ter har­vest­ing and avail­abil­ity in a sus­tain­able, cost­ef­fec­tive way and pro­mote a new wa­ter cul­ture, at both a lo­cal and a na­tional level.

“As a com­pany, we are com­mit­ted to sup­port the com­mu­nity through ac­tiv­i­ties that raise the pub­lic’s aware­ness and con­science to live sus­tain­ably by em­pow­er­ing dis­ad­van­taged so­ci­eties and re­spect­ing the en­vi­ron­ment,” said GSD Mar­ket­ing Ltd Gen­eral Man­ager Brian Galea.

“Vis­i­tors were able to par­take in sev­eral ac­tiv­i­ties in­clud­ing arts and crafts work­shops for chil­dren and adults, lec­tures and work­shops on green is­sues, and get-to know ses­sions with dif­fer­ent NGOs. The fes­ti­val also pro­vided ex­cel­lent mu­sic, live events and a few sur­prises thrown in the mix,” said Pub­lic Af­fairs and Com­mu­ni­ca­tion Ex­ec­u­tive at GSD Mar­ket­ing Ltd. Clarissa Jones.

The money raised for char­ity dur­ing the fes­ti­val was do­nated to three or­gan­i­sa­tions, in­clud­ing Right 2 Smile, an in­ter­na­tional NGO sup­port­ing young women in In­dia by giv­ing them ac­cess to ed­u­ca­tion and employment; the Gaia Foun­da­tion, an NGO that works hard all year round to make sure that sites like Għajn Tuffieħa are pre­served and main­tained; and Why Not?, which has a mis­sion to cre­ate new plat­forms where more ed­u­ca­tional and en­vi­ron­ment-re­lated work­shops and events take place.

“The Bub­ble sets out to cre­ate an at­mos­phere of learn­ing, cre­ativ­ity, fun, re­lax­ation, char­ity and shar­ing of new ideas,” said Matthew But­tigieg on be­half of Bub­ble, the non-profit NGO be­hind the fes­ti­val.

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