Cus­tomers take cen­tre stage in the Deben­hams Fash­ion­ista cam­paign

Malta Independent - - LIFESTYLE & CULTURE -

Re­tail fash­ion brand Deben­hams, lo­cated at The Point Shop­ping Mall, Tigne and Main Street Shop­ping Complex, Paola, has launched a new cam­paign en­ti­tled the ‘Deben­hams Fash­ion­ista Cam­paign’.

The cam­paign fea­tures clothes from the Deben­hams core brands, the De­sign­ers at Deben­hams col­lec­tions and the newly launched menswear brand, Jack & Jones.

Four di­verse per­son­al­i­ties in style, namely pre­sen­ter Ben Camille, model Valentina Rossi, Er­rol Sam­mut (Air­port Im­pres­sions front man) and singer Clau­dia Faniello are the faces of this cam­paign, to­gether with the Deben­hams clien­tele.

Ev­ery week­end through­out Oc­to­ber and Novem­ber, fans and cus­tomers are given the chance to see the four­some in the mak­ing of a cam­paign shoot, as well as par­tic­i­pate in it. All cus­tomers spend­ing €30 or more, from Deben­hams Tigné and Paola dur­ing the pro­mo­tional period, will re­ceive a “Be­hind the scenes pass”, en­ti­tling them to a mini make-over, a pro­fes­sional photo shoot in store with the per­son­al­i­ties, and the chance to win fab­u­lous prizes cour­tesy of Hil­ton Malta and Deben­hams.

Each week, Deben­hams will up­load the shots taken on their Face­book page. At the end of each week, the photo with the most likes will be short­listed for a ran­dom pick at the end of each month. The win­ners will re­ceive a one night stay at Hil­ton Malta, din­ner for two at Blue Ele­phant, 500 eu­ros worth of vouch­ers from Deben­hams and a 50% Deben­hams dis­count card.

Not only will cus­tomers get the chance to join in the cam­paign, but if sim­ply pop­ping by, whether shop­ping or just vis­it­ing, they can take a selfie with their favourite per­son­al­ity and im­me­di­ately re­ceive a €5 voucher (re­deemable on a spend of €30) from Deben­hams.

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