Customers take centre stage in the Debenhams Fashionista campaign

Retail fashion brand Debenhams, located at The Point Shopping Mall, Tigne and Main Street Shopping Complex, Paola, has launched a new campaign entitled the ‘Debenhams Fashionista Campaign’.

The campaign features clothes from the Debenhams core brands, the Designers at Debenhams collections and the newly launched menswear brand, Jack & Jones.

Four diverse personalities in style, namely presenter Ben Camille, model Valentina Rossi, Errol Sammut (Airport Impressions front man) and singer Claudia Faniello are the faces of this campaign, together with the Debenhams clientele.

Every weekend throughout October and November, fans and customers are given the chance to see the foursome in the making of a campaign shoot, as well as participate in it. All customers spending €30 or more, from Debenhams Tigné and Paola during the promotional period, will receive a “Behind the scenes pass”, entitling them to a mini make-over, a professional photo shoot in store with the personalities, and the chance to win fabulous prizes courtesy of Hilton Malta and Debenhams.

Each week, Debenhams will upload the shots taken on their Facebook page. At the end of each week, the photo with the most likes will be shortlisted for a random pick at the end of each month. The winners will receive a one night stay at Hilton Malta, dinner for two at Blue Elephant, 500 euros worth of vouchers from Debenhams and a 50% Debenhams discount card.

Not only will customers get the chance to join in the campaign, but if simply popping by, whether shopping or just visiting, they can take a selfie with their favourite personality and immediately receive a €5 voucher (redeemable on a spend of €30) from Debenhams.