L-Ist­rina BOV Piggy Bank cam­paign marks its 13th edi­tion

Malta Independent - - NEWS -

Pres­i­dent Marie Louise Coleiro Preca yes­ter­day launched this year’s edi­tion of L-Ist­rina BOV Piggy Bank cam­paign, with the theme Mit-Tfal b’Sol­i­dar­jetà, dur­ing a cer­e­mony that was at­tended by the head teach­ers of all schools in Malta and Gozo. This cam­paign is sup­ported by Bank of Val­letta, which was rep­re­sented by its Chief Ex­ec­u­tive Of­fi­cer, Mr Mario Mal­lia.

This is the first stage in a cam­paign that will reach its cul­mi­na­tion on 26 De­cem­ber, when the sum col­lected is pre­sented dur­ing the live broad­cast by BOV rep­re­sen­ta­tives. The cam­paign sees piggy banks distributed across all pri­mary and sec­ondary schools around Malta and Gozo.

In her speech, Pres­i­dent Coleiro Preca ex­pressed her grat­i­tude to ev­ery­one who con­trib­utes to­wards the Malta Com­mu­nity Ch­est Fund, which helps peo­ple un­der­go­ing very dif­fi­cult cir­cum­stances in their lives, in par­tic­u­lar can­cer pa­tients re­ceiv­ing treat­ment over­seas and their fam­i­lies. She ap­pealed to all col­lege prin­ci­pals and school heads: “Our chil­dren look up to you as their men­tors through­out their for­ma­tive years. Here, you are also play­ing a very im­por­tant role, fos­ter­ing the value of sol­i­dar­ity.” The Pres­i­dent of Malta en­cour­aged the school rep­re­sen­ta­tives to par­tic­i­pate ac­tively in the cam­paign, de­sign­ing events in which the chil­dren may par­tic­i­pate ac­tively and raise funds to­wards LIst­rina.

In his ad­dress, Mr Mal­lia said: “The L-Ist­rina BOV Piggy Bank Cam­paign is very close to our hearts. This cam­paign sees the very youngest in our so­ci­ety get­ting in­volved in the L-Ist­rina ef­fort. It helps to spark the spirit of al­tru­ism that is so much part of our iden­tity as Mal­tese. Our peo­ple are ac­tively in­volved through­out the cam­paign, from the prepa­ra­tion stage to the dis­tri­bu­tion and the counting which brings the cy­cle to a close with the fi­nal pre­sen­ta­tion dur­ing the live broad­cast on 26 De­cem­ber.” Mr Mal­lia con­cluded his in­ter­ven­tion by thank­ing the many vol­un­teers who give hun­dreds of hours of their time to­wards wor­thy causes such as L-Ist­rina.

Edgar Preca, who has be­come syn­ony­mous with this cam­paign, will be vis­it­ing a num­ber of schools around Malta and Gozo, over the com­ing weeks. These oc­ca­sions serve as an op­por­tu­nity for school chil­dren to meet the Pres­i­dency and speak about the cam­paign and their in­volve­ment in it.

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