A Pink Oc­to­ber at Bank of Val­letta

Malta Independent - - BUSINESS -

Bank of Val­letta showed its sup­port to­ward the Pink Oc­to­ber cam­paign with var­i­ous ini­tia­tives or­gan­ised dur­ing the month of Oc­to­ber.

BOV em­ploy­ees were in­volved from the very be­gin­ning. They were given a pink rib­bon lapel pin which ev­ery­one, in­clud­ing the Bank’s CEO, Mario Mal­lia, wore through­out the month.

The blood do­na­tion drive or­gan­ised dur­ing the first week of Oc­to­ber was ded­i­cated to breast can­cer pa­tients. Em­ploy­ees par­tic­i­pated keenly so the Malta Na­tional Blood Trans­fu­sion Mo­bile Unit saw a con­stant flow of donors through­out the morn­ing and early af­ter­noon, with 38 BOV em­ploy­ees suc­cess­fully mak­ing their do­na­tion. In a bid to in­crease aware­ness about breast can­cer, the pri­mary cause of can­cer-re­lated death in women in Malta, with over 300 be­ing di­ag­nosed ev­ery year, the bank or­gan­ised a sem­i­nar for its peo­ple. Char­lene Mer­cieca and Joseph Vella were in­vited to share their ex­pe­ri­ences. Both sur­vivors opened up about the treat­ment and how they coped; high­light­ing the im­por­tance of reg­u­lar self-ex­am­i­na­tion stem­ming from a good knowl­edge of one’s body and re­tain­ing a pos­i­tive at­ti­tude through­out. Char­lene also high­lighted the im­por­tance of lead­ing a healthy life­style and man­ag­ing stress as key vari­ables. An­toinette At­tard, a nurse from the Breast Can­cer Unit ex­plained about self­ex­am­i­na­tion. She stressed the im­por­tance of early di­ag­no­sis through breast aware­ness, reg­u­lar screen­ing mam­mog­ra­phy and prompt treat­ment, all vari­ables con­tribut­ing to bet­ter out­comes and the great­est chance of longterm sur­vival. Themed cup­cakes were of­fered to all par­tic­i­pants.

Fi­nally, last Fri­day, a dress down with the theme ‘Make a Pink Dif­fer­ence with BOV’ was or­gan­ised across the BOV Group. All em­ploy­ees came to work in ca­sual cloth­ing, wear­ing some­thing pink in ex­change for a nom­i­nal do­na­tion. Cus­tomers walk­ing into the bank’s branches were treated to a sweet pink sur­prise to com­mem­o­rate the event, and in­vited to con­trib­ute to the cause. All do­na­tions re­ceived will be do­nated to the Pink Oc­to­ber cam­paign.

Speak­ing about the ini­tia­tives un­der­taken, Charles Az­zopardi, Head PR & Mar­ket­ing at Bank of Val­letta said, “Our or­gan­i­sa­tion is vir­tu­ally a com­mu­nity within a com­mu­nity. We feel it is im­por­tant for us to in­volve our­selves in such ini­tia­tives that help to raise aware­ness about im­por­tant is­sues such as the Pink Oc­to­ber Cam­paign, which not only fo­cuses on fund rais­ing but also on gen­er­at­ing more aware­ness about the mat­ter.

At BOV, we hold reg­u­lar dress downs dur­ing the year, so we felt that the last one for this cal­en­dar year should be ded­i­cated to this cause which is be­ing es­poused by the Marigold Foun­da­tion – BOV in the Com­mu­nity. Con­cur­rently, the in­volve­ment of our peo­ple en­sures they are ex­posed to more knowl­edge about breast can­cer and they learn more about early de­tec­tion.”

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