Twit­ter axes Vine video service

Malta Independent - - TECHNOLOGY -

Twit­ter has an­nounced it is to close its video shar­ing service Vine about four years after it launched.

Vine let peo­ple share six-sec­ond-long video clips that played on a loop.

Twit­ter did not give a rea­son for the clo­sure, but ear­lier on Thurs­day it an­nounced it was cut­ting 9% of its work­force fol­low­ing slow growth of the so­cial net­work.

“In the com­ing months we’ll be dis­con­tin­u­ing the [Vine] mo­bile app,” the com­pany said in a blog.

On learn­ing of the move, Rus Yusupov - one of the three co­founders of Vine - tweeted: “Don’t sell your com­pany!”

Twit­ter ac­quired Vine be­fore it had of­fi­cially launched in 2012 for a re­ported $30m.

But it has since in­te­grated a sep­a­rate video fa­cil­ity into Twit­ter’s main plat­form, and ac­quired and launched the livestream­ing app Periscope.

“Noth­ing is hap­pen­ing to the apps, web­site or your Vines to­day,” the blog added.

“You’ll be able to ac­cess and down­load your Vines. We’ll be keep­ing the web­site on­line be­cause we think it’s im­por­tant to still be able to watch all the in­cred­i­ble Vines that have been made.”

It added that users would be no­ti­fied be­fore it made any changes to the Vine app or web­site.

“Twit­ter was all about set­ting a con­straint on com­mu­ni­ca­tion 140 char­ac­ters - and with Vine it tried to do the same to video,” said Ian Fogg, an an­a­lyst at the tech con­sul­tancy IHS Markit.

“The prob­lem is that Vine didn’t keep pace with the in­no­va­tion from Snapchat, Face­book and other play­ers in the mar­ket.”

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.