21st edi­tion of the MFCC Wed­dings and Events Ex­hi­bi­tion opens its doors

Malta Independent - - NEWS -

170 ex­hibitors – clas­sic names and five-star ho­tels mixed with new­com­ers to the sec­tor – are com­ing to­gether to bring the best and the lat­est in wed­dings and events or­gan­i­sa­tion.

1000 for­eign­ers get mar­ried in Malta ev­ery year (to­tal num­ber of wed­dings around 3000).

While around half of them are liv­ing in Malta the other half choose our coun­try as a wed­ding des­ti­na­tion.

Min­is­ter of Tourism Ed­ward Zam­mit Lewis, and MTA CEO Paul Bugeja in­au­gu­rated the fair and toured the im­pres­sive fair in what the or­gan­is­ers hope to be a move in the right di­rec­tion, for the gov­ern­ment to step up the pro­mo­tion of Malta as a wed­ding des­ti­na­tion.

The sec­tor is huge, it is well pre­pared and is giv­ing an ex­cel­lent ser­vice with­out any need for fur­ther in­vest­ment by the gov­ern­ment. All it needs is to take ad­van­tage of an ex­ist­ing op­por­tu­nity and bring more tourists to Malta by pro­mot­ing it as the best wed­ding des­ti­na­tion in Europe.

Eco­nom­i­cally, such a large sec­tor needs the in­flux of ad­di­tional for­eign wed­dings to com­pen­sate for the rel­a­tively small num­ber of lo­cal wed­dings. The nu­mer­ous ser­vice providers in­clude vast cat­e­gories of busi­nesses such as venues, caterers, bridal wear, cars, make-up and hair styling, video and pho­tog­ra­phy, jew­ellery and flow­ers, sou­venirs and wed­ding sta­tionery, mu­sic and en­ter­tain­ment, plan­ners and or­gan­is­ers, travel and many other re­lated prod­ucts and ser­vices.

Many artists and crafts per­sons are en­gaged in the wed­ding sec­tor which show­cases their sar­to­rial, culi­nary, and other cre­ative tal­ents which would oth­er­wise go un­ex­ploited.

The in­vest­ments by ex­hibitors can be wit­nessed at MFCC through the beau­ti­ful artis­tic stands. The stan­dard is very high and a wed­ding could be or­gan­ised in a week­end, thus sav­ing cou­ples pre­cious time go­ing around from one sup­plier to the other all around Malta. The choices for cou­ples are nu­mer­ous.

The fair or­gan­i­sa­tion is also a plat­form for many an­cil­lary ser­vices such as me­dia, de­sign­ing and print­ing, stand con­trac­tors and rig­gers, pub­lic­ity and pro­mo­tion, sales and se­cu­rity amongst oth­ers.

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