Homes of Quality opens new office in Sliema
HOQ, a member of the Frank Salt Group of Companies has moved – a few doors along Tower Road, Sliema – to dedicated new premises.
Officially opened by Prime Minister Dr Joseph Muscat, HOQ marks a new phase in its development. Dr Muscat said it was clear that the demand for the quality properties that HOQ specializes in is high. However, the supply far from matches the many requests from, mainly, foreign buyers flocking to Malta from the EU and beyond.
Frank Salt and his son Grahame, managing director of HOQ, are working to satisfy this high end clientele while positioning the firm as the key connection between buyers and sellers in this competitive market. The new office premises are a further step in this direction.
Up until a few weeks ago, Homes of Quality, though a separate entity, was located in the Sliema branch. Today, it has its own offices reflecting a different concept in client relations. An office finished and styled in state-of-the-art interiors offering the best of discreet services for buyers and sellers of Malta’s finest selection of high end properties.
Grahame Salt describes the new office as “providing a high end luxurious atmosphere in line with the qualities of the properties we manage”. The intention is to create a welcoming space in which clients feel comfortable discussing their property investments in more private conditions.
One of the noticeable features, once you walk past the beautifully illuminated translucent marble reception desk, flanked by raw concrete benches offset by luxuriously upholstered cushions, is that there are no chairs at the desks of the property consultants. This is, of course, no oversight. Rather than having clients sit in a common area within earshot of each other’s business, they are shown into a boardroom with a massive screen to sift through properties under the expert guiding hand of their consultant. Further along, a comfortable, private living room provides clients with the individual and undivided attention of their consultant in a relaxed environment – with an espresso coffee to set the mood.
This new HOQ premises, Mr Salt explained, falls squarely in line with the Group’s expanding scope – and they are, incidentally, on the lookout for more experienced consultants to join this top brand team. This stretch of Tower Road, one of Malta’s most prestigious addresses, houses three of Frank Salt’s offices. “HOQ is a niche in its focus in that it aims to bring together excellent properties – these are not exclusively top price properties as good properties of great value are also in high demand and therefore included in our books.”
Properties are individually registered and highlighted through the vast range of marketing resources at the company’s disposal, from the Group’s own monthly magazine Property News to property focus on the HOQ website which is accessed internationally, to excellently produced dedicated single property brochures and a high presence on social media. The attention of highly-experienced property consultants, who know the market and its conditions, is the greatest asset to any client. In addition, HOQ consultants, including Grahame Salt himself, regularly present quality Malta properties at the most important property fairs all the way from Scandinavia to London to South Africa – you can be sure that once you register your property with HOQ, it will get the best and most niche marketing platform exposure possible.
An excellent tone was set when a fine selection of stakeholders in Malta’s top level property market were entertained to a mid-morning reception with confirmation of the direction of top property development by the Prime Minister accompanied by Minister Chris Cardona and Minister Manuel Mallia, followed by inspirational words from Fr Stefan Frendo who blessed the premises and the hard work that the consultants and the smartly uniformed HOQ office staff put in to satisfy their clients’ needs and aspirations.