Homes of Qual­ity opens new of­fice in Sliema

Malta Independent - - BUSI­NESS & FI­NANCE -

HOQ, a mem­ber of the Frank Salt Group of Com­pa­nies has moved – a few doors along Tower Road, Sliema – to ded­i­cated new premises.

Of­fi­cially opened by Prime Min­is­ter Dr Joseph Mus­cat, HOQ marks a new phase in its de­vel­op­ment. Dr Mus­cat said it was clear that the de­mand for the qual­ity prop­er­ties that HOQ spe­cial­izes in is high. How­ever, the sup­ply far from matches the many re­quests from, mainly, for­eign buy­ers flock­ing to Malta from the EU and be­yond.

Frank Salt and his son Gra­hame, man­ag­ing di­rec­tor of HOQ, are work­ing to sat­isfy this high end clien­tele while po­si­tion­ing the firm as the key con­nec­tion be­tween buy­ers and sell­ers in this com­pet­i­tive mar­ket. The new of­fice premises are a fur­ther step in this di­rec­tion.

Up un­til a few weeks ago, Homes of Qual­ity, though a sep­a­rate en­tity, was lo­cated in the Sliema branch. To­day, it has its own of­fices re­flect­ing a dif­fer­ent con­cept in client re­la­tions. An of­fice fin­ished and styled in state-of-the-art in­te­ri­ors of­fer­ing the best of dis­creet ser­vices for buy­ers and sell­ers of Malta’s finest selec­tion of high end prop­er­ties.

Gra­hame Salt de­scribes the new of­fice as “pro­vid­ing a high end lux­u­ri­ous at­mos­phere in line with the qual­i­ties of the prop­er­ties we man­age”. The in­ten­tion is to cre­ate a wel­com­ing space in which clients feel com­fort­able dis­cussing their prop­erty in­vest­ments in more pri­vate con­di­tions.

One of the no­tice­able fea­tures, once you walk past the beau­ti­fully il­lu­mi­nated translu­cent mar­ble re­cep­tion desk, flanked by raw con­crete benches off­set by lux­u­ri­ously up­hol­stered cush­ions, is that there are no chairs at the desks of the prop­erty con­sul­tants. This is, of course, no over­sight. Rather than hav­ing clients sit in a com­mon area within earshot of each other’s busi­ness, they are shown into a board­room with a mas­sive screen to sift through prop­er­ties un­der the ex­pert guid­ing hand of their con­sul­tant. Fur­ther along, a com­fort­able, pri­vate liv­ing room pro­vides clients with the in­di­vid­ual and un­di­vided at­ten­tion of their con­sul­tant in a re­laxed en­vi­ron­ment – with an espresso cof­fee to set the mood.

This new HOQ premises, Mr Salt ex­plained, falls squarely in line with the Group’s ex­pand­ing scope – and they are, in­ci­den­tally, on the look­out for more ex­pe­ri­enced con­sul­tants to join this top brand team. This stretch of Tower Road, one of Malta’s most pres­ti­gious ad­dresses, houses three of Frank Salt’s of­fices. “HOQ is a niche in its fo­cus in that it aims to bring to­gether ex­cel­lent prop­er­ties – th­ese are not ex­clu­sively top price prop­er­ties as good prop­er­ties of great value are also in high de­mand and there­fore in­cluded in our books.”

Prop­er­ties are in­di­vid­u­ally reg­is­tered and high­lighted through the vast range of mar­ket­ing re­sources at the com­pany’s dis­posal, from the Group’s own monthly mag­a­zine Prop­erty News to prop­erty fo­cus on the HOQ web­site which is ac­cessed in­ter­na­tion­ally, to ex­cel­lently pro­duced ded­i­cated sin­gle prop­erty brochures and a high pres­ence on so­cial me­dia. The at­ten­tion of highly-ex­pe­ri­enced prop­erty con­sul­tants, who know the mar­ket and its con­di­tions, is the great­est as­set to any client. In ad­di­tion, HOQ con­sul­tants, in­clud­ing Gra­hame Salt him­self, reg­u­larly present qual­ity Malta prop­er­ties at the most im­por­tant prop­erty fairs all the way from Scandinavia to Lon­don to South Africa – you can be sure that once you regis­ter your prop­erty with HOQ, it will get the best and most niche mar­ket­ing plat­form ex­po­sure pos­si­ble.

An ex­cel­lent tone was set when a fine selec­tion of stake­hold­ers in Malta’s top level prop­erty mar­ket were en­ter­tained to a mid-morn­ing re­cep­tion with con­fir­ma­tion of the di­rec­tion of top prop­erty de­vel­op­ment by the Prime Min­is­ter ac­com­pa­nied by Min­is­ter Chris Car­dona and Min­is­ter Manuel Mal­lia, fol­lowed by in­spi­ra­tional words from Fr Ste­fan Frendo who blessed the premises and the hard work that the con­sul­tants and the smartly uni­formed HOQ of­fice staff put in to sat­isfy their clients’ needs and as­pi­ra­tions.

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