The Pink Oc­to­ber cam­paign comes to an end with grand party at Cava­lieri Art Ho­tel

Malta Independent - - NEWS -

The na­tional Pink Oc­to­ber cam­paign has come to an end with a spec­tac­u­lar clos­ing party for all spon­sors and guests which was held last Fri­day 4 Novem­ber at the Cava­lieri Art Ho­tel in St Julian’s.

The Pink Oc­to­ber 2016 cam­paign raised funds from cor­po­rate spon­sors, pri­vate do­na­tions and from var­i­ous ac­tiv­i­ties which were held through­out Oc­to­ber. This year’s main spon­sor was Glob­alCap­i­tal. The funds will be used to pur­chase a Fax­itron Bio­vi­sion ma­chine to fur­ther en­hance di­ag­nos­tic pre­ci­sion and ef­fec­tive­ness dur­ing breast and other can­cer re­lated surgery.

Like all great things, Pink Oc­to­ber first started bub­bling up as a mere idea, in the minds of some of JPA’s top cre­atives, not very long ago. Given that breast can­cer af­fects so many women it was de­cided that some­thing should be done to help fight it. It was a sim­ple ques­tion with a very sim­ple an­swer. And just like that, in 2013, the first na­tional cam­paign of Pink Oc­to­ber was born.

To­gether with the part­ners The Marigold Foun­da­tion, Ac­tion for Breast Can­cer and Europa Donna, JPA set out to bring the na­tion to­gether, to in­crease aware­ness, ed­u­cate peo­ple, en­cour­age ev­ery­one (not just women!) to lead healthy life­styles and go get checked, as well as raise funds in aid of breast can­cer re­search and equip­ment.

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