Chivas Re­gal part­ners with LSTN Sound Co. to craft new lim­ited edi­tion gift tin

Malta Independent - - NEWS -

Chivas Re­gal, the world’s first lux­ury Scotch whisky, has part­nered with pre­mium au­dio pro­duc­ers LSTN Sound Co., to craft a range of unique whisky and mu­sic ac­ces­sories to cel­e­brate their shared pas­sion for crafts­man­ship, style and gen­eros­ity.

The ini­tia­tive, Gen­eros­ity: Am­pli­fied, fea­tures a range of ac­tiv­ity aimed to raise funds for Starkey Hear­ing Foun­da­tion, in­clud­ing an in­no­va­tive lim­ited edi­tion Chivas 12-Year Old gift tin, a line of hand­crafted head­phones and a cus­tom-de­signed lux­ury record con­sole.

The creative part­ner­shiip be­tween Chivas and LSTN Sound Co. has seen the cre­ation of a lim­ited-edi­tion gift tin to house pre­mium Scotch whisky Chivas 12-Year Old. In­spired by sound, and fea­tur­ing im­ages of de­con­structed head­phones the gift tin has been de­signed to cre­ate dis­rup­tive on-shelf pres­ence with a new square-toround shape.

Chivas and LSTN Sound Co. have also cre­ated a lim­ited edi­tion run of hand­crafted head­phones, us­ing el­e­ments of up­cy­cled Amer­i­can oak whisky casks and mod­elled on LSTN Sound Co.’s best-sell­ing ‘trou­ba­dour’ shape. Ad­di­tion­ally, a cus­tom-de­signed record con­sole by LSTN Sound Co. and Chivas will go on sale as the ul­ti­mate piece for the dis­cern­ing gen­tle­man.

Richard Black, Chivas Re­gal Global Brand Di­rec­tor, added, “We’re very proud to an­nounce Chivas’ part­ner­ship with LSTN Sound Co. We share many of the same be­liefs about do­ing busi­ness the right way and look for­ward to sup­port­ing their mis­sion with Starkey Foun­da­tion. The creative up-cy­cling of the Amer­i­can Oak of­fers a fan­tas­tic op­por­tu­nity to not only cre­ate an ex­cit­ing and stylish new prod­uct for the mod­ern gen­tle­man, but truly change lives in the process.”

Both Chivas and LSTN Sound Co. recog­nise the grow­ing de­sire amongst mod­ern gen­tle­men to seek au­then­tic­ity and depth in both their life­style choices and pur­chase de­ci­sions, so a per­cent­age of the profit from each pair of Gen­eros­ity: Am­pli­fied head­phones and lim­ited edi­tion gift tin will be do­nated to Starkey Hear­ing Foun­da­tion, a pi­o­neer­ing char­ity that has pro­vided more than 1.8 mil­lion hear­ing aids and care to peo­ple in need in the last 30 years. It is es­ti­mated that the part­ner­ship will give around 15,000 peo­ple the gift of hear­ing.

The Gen­eros­ity: Am­pli­fied lim­ited edi­tion gift tin is now avail­able in Malta. A lim­ited run of head­phones is avail­able to pur­chase from www.lstnsound.co,. To find out more about the part­ner­ship be­tween Chivas Re­gal and LSTN Sound Co., visit www.chivas.com/LSTN.

Chivas Re­gal is im­ported, mar­keted and dis­trib­uted by Far­sons Bev­er­age Im­ports Com­pany, a mem­ber of the Far­sons Group.

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