Barcelona presents Rakuten as jersey spon­sor for 4 sea­sons

Malta Independent - - SPORT -

Barcelona has a new jersey spon­sor­ship deal with Ja­panese com­pany Rakuten worth 55 mil­lion eu­ros a year un­til 2021.

Rakuten spe­cialises in e-com­merce, communications, dig­i­tal con­tent, and fi­nan­cial tech­nol­ogy ser­vices, and will be­come Barcelona's main global spon­sor for the next four sea­sons, with the op­tion of a one-year ex­ten­sion.

Barcelona will also re­ceive "ti­tle in­cen­tives" through­out the deal, which was for­malised on Wed­nes­day.

The bonuses in­clude 5 mil­lion eu­ros if the club wins the Cham­pi­ons League and 1.5 mil­lion eu­ros if it wins the Span­ish league, po­ten­tially reach­ing 246 mil­lion eu­ros over the four years.

"This agree­ment puts us at the fore­front of sports club spon­sor­ships, which has al­ways been an ob­jec­tive for the cur­rent board of di­rec­tors," Barcelona Pres­i­dent Josep Maria Bar­tomeu said.

Bar­tomeu said ne­go­ti­a­tions be­gan in 2015 at a din­ner in San Fran­cisco or­gan­ised by de­fender Ger­ard Pique, who is a friend of Hiroshi Mik­i­tani, the chair­man and CEO of Rakuten.

The new spon­sor's name will ap­pear on the front of Barcelona's jersey in the 2017-18 sea­son.

In the Span­ish league, de­fend­ing cham­pion Barcelona trails leader Real Madrid by two points.

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