Street Smart Campaign to continue online and through televised broadcasts

STREET SMART, an awareness campaign about road safety, has been launched for the third consecutive year, thanks to the support of Fundacion Mapfre.

While for the past two years the campaign was held in secondary schools, this time round Fundacion Mapfre will be targeting the largest possible audience, through the medium of national television. A series of thirteen episodes, each between 10 to 15 minutes, have been produced and will be broadcast on TV.

Each episode will tackle a different aspect of transport safety, such as the use of safety belts, traffic lights, speeding, traffic and driving distractions. It will also focus on road safety for those riding motorbikes or bicycles. In addition to appearing on television, the video productions will also be distributed to every school in Malta for use by teachers, and uploaded on social media.

In the past the Street Smart Campaign reached over 4,000 students aged between 11 and 13. Road safety education was delivered to students through fun theatrical representations held at different schools around the Maltese islands. The campaign received very positive feedback and was endorsed by the President of Malta, H.E. Marie-Louise Coleiro Preca, Education Minister the Hon. Evarist Bartolo, and Transport Minister the Hon. Joe Mizzi.

Fundacion MAPFRE, which is sponsoring the campaign, is a nonprofit institution of MAPFRE, which contributes to improving people’s quality of life and the progress of society through multinational programmes and activities.

The foundation is present in all countries in which MAPFRE operates. In Malta, MAPFRE is represented by MAPFRE Middlesea and MAPFRE MSV Life.

For more information visit the official Street Smart Facebook Page.