Britvic lifts spirits with revamp of mixers range
Britvic Mixers, produced, marketed and distributed in Malta by Simonds Farsons Cisk plc, has unveiled a revamp of its iconic Britvic Mixers range, which includes Bitter Lemon, Indian Tonic Water, Soda Water and Ginger Ale. The new branding has been designed to emphasise the brand’s classic British heritage.
The range has been a part of British pub culture since 1938. With operations in Britain, Ireland, France and Brazil, the company has developed a strong portfolio of its own iconic brands. In addition, in Britain and Ireland, the company produces and sells a number of PepsiCo’s famous soft drink brands under exclusive agreements with PepsiCo.
Ms Susan Weenink Camilleri, Head of Marketing & Communications at Simonds Farsons Cisk plc, commented, “The newly-rebranded Britvic Mixers range sport attractive contemporary designs which also reinforce the brand’s British heritage We are confident that they will be wellreceived by the local trade and consumers alike.”
Britvic holds a prestigious Royal Warrant appointed by HM The Queen, which means it is the fruit juice and soft drinks supplier of choice for the Royal Households. This is highlighted on the Britvic label with the Royal Arms proudly displayed.
Moreover, Britvic Indian Tonic Water has retained its 3 Star Exceptional Award from the highly coveted International Taste & Quality Institute. This is a very sought-after accolade that requires rigorous testing on taste, aroma and visual appeal, by a jury of experts taken from an exclusive partnership with prestigious culinary organisations, the Association de la Sommellerie Internationale (ASI) and other highly regarded drink experts.
The full Britvic Mixers range is available in 25cl glass bottles with Bitter Lemon and Indian Tonic Water also available in 50cl PET bottles.