The Concept Stadium shares marketing knowledge with lecturers

Jonathan Dalli, founder and managing director of the Concept Stadium, delivered a presentation to a group of marketing lecturers from the Giovanni Curmi Higher Secondary about the Concept Stadium’s experience in the marketing industry and why the firm positions itself as a group of urbanites having commercial creative credentials.

Speaking about the company’s ethos at the lecture, which was held at the firm’s offices in Naxxar, Dalli said that as a startup, the Concept Stadium had always looked at delivering visually appealing activations which also made business sense, as it ultimately yield a return on investment from the client’s perspective. “Marketing always starts with crafting a strategy and followed thereafter with a plan of action. In any activation or go-to-market campaign, we always strive to discuss with our client why we are proposing such a campaign. This allows us and the client to formulate a result in the form of KPIs, which also keep us accountable in order to deliver the brand’s commercial priorities. After all, if it isn’t measureable if it cannot be managed,” Dalli said.

While discussing the company’s success and failures, from winning pitches to losing others, as well as landing international brands on the agency’s brand portfolio, Dalli also mentioned the importance of keeping the think-tank fresh. Eight years down the line and with a team of commercial creatives including studio, digital, social, PR and web capabilities, the company stills thinks of itself as a start-up in its way of thinking. The Concept Stadium operates in a mission driven culture, bringing ideas to life and constantly pushing the envelope through innovation.