Launch of Nescafé LifeCycle Challenge 2020 campaign

LifeCycle (Malta) Foundation launched the Nescafé LifeCycle Challenge 2020 campaign to raise funds that are much needed to support persons living with kidney failure. Nestlé Malta has confirmed its sponsorship agreement for the second year running. This year it will be sustaining this 21st Challenge with its iconic coffee brand Nescafé as title sponsor.

This was announced by LifeCycle Chairperson Dr Shirley Cefai during a press briefing at ChicPhysique Studio at Hilltop Gardens, Naxxar, in the presence of Nestlé Senior Category Manager Charlene Ellul, LifeCycle Founder Alan Curry and LifeCyclists.

Nescafé LifeCycle Challenge 2020 will be taking LifeCyclists to two stunning countries Argentina and Chile for a 2,000-kilometre ride from 11th to 25th October 2020.

Alan Curry said: “Marking our 21st year of LifeCycle Challenge, our first venture in South America, and our 50th country over that time when we enter Chile, Nescafé LifeCycle Challenge 2020 will be truly a tough one. We shall be climbing an average elevation of about 4,000 metres in the Andes – the highest any challenge has reached so far.

“Thirty-two cyclists and eight support team members have registered their participation. Some have already endured the challenge more than once, and we will have five native drivers along the route.”

Charlene Ellul said: “Our support for LifeCycle Challenge is perfectly in line with Nestlé’s objective, as we inspire people to have a balanced and healthy lifestyle. Sponsoring the Nescafé LifeCycle Challenge, therefore, is a great opportunity for us to demonstrate that we want to help and care for the community in Malta.”

In a message sent by the Parliamentary Secretary for Youth, Sport and Voluntary Organisations Clifton Grima as he is currently indisposed, he praised the LifeCycle Challenge cyclists and the support team for using their sport abilities for such a noble deed with one aim in mind: that of helping renal patients and their families. He said that it is inspiring to see so many people coming together to freely give their time, money and expertise in the service of others. We are a nation tied together through family, community and citizenship, and us all being here today is a great example of the strength of those bonds.

For updates and donations towards Nescafé LifeCycle Challenge 2020 log on: https://www.facebook.com/LifeCycleChallenge/