Vodafone Malta rebrands as ‘Epic’
Vodafone Malta will from now on be known as ‘Epic’ after the telecommunications company announced a widespread rebranding on Tuesday.
With the trademark Vodafone red being replaced by a combination of yellow and black, Epic promises “a great network and great value.” Earlier this year, Vodafone Malta was taken over by Monaco Telecom in April with a deal worth €250 million.
During the press conference, Epic’s Chief Executive Officer Tamas Banyai explained that Epic launches a new era for the company, as well as for the country’s telecommunications. “Malta deserves a state of the art network and a telecommunications company which gives the customer great value,” said Banyai.
It was also revealed that the company will be releasing a new mobile app in order to pay bills and update mobile bundles as well.
“Great network together with great value” is the slogan which Epic goes by, as the brand promises to deliver an “epic communications experience by bringing together two powerful features; a state-of-the-art network along with great value.”
Banyai introduced the four main pillars of change which will be tariffs, infrastructure, service portfolio expansion and customer experience.
Epic announced a “game changing tariff change, where for the first time in Malta, access to unlimited tariffs is no longer bound to a 24 month contract.”
“Top-up offers will include double the call, SMS and data versus similar packages from other operators at the same price. Unlimited mobile plans are now extended to business tariffs,” officials said.
Banyai added that Epic will be investing more in customer service, building new digital tools to make it simpler and easier for customers to use Epic’s services. A new mobile app and website were also launched, providing customers a simpler user interface and features.
“We are mostly known for the quality of our mobile services, but for families, we are offering home broadband including fibre. And for businesses we are providing internet bandwidth, telephony, data center services, international connectivity and more. So when we say great network and service from Epic, we mean that we are providing solutions for all the communication needs of our customers,” Banyai said.
Not letting go of any staff but we are recruiting
Speaking to the media after the launch, Banyai explained that Epic will not be letting go of any employees but are currently recruiting and have a number of vacant positions.
About Monaco Telecom
Monaco Telecom is the incumbent operator of the Principality of Monaco, delivering fixed, internet, TV, mobile services, as well as international data connectivity, housing and cloud services.
Monaco Telecom owns Epic, the leading alternative operator in Cyprus and the new mobile operator in Malta.