MTA participates at KOTFA and wins the Best Tourism Marketing Award for second consecutive year

The Malta Tourism Authority has recently participated at the 31st edition of the Korean World Travel Fair (KOTFA) which was held in Seoul, South Korea, and for the second consecutive year, the MTA was awarded with the Best Tourism Marketing Award.

KOTFA is the largest and most important Consumer & Trade Fair in Korea, and aims to strengthen the competitiveness of the tourism industry in Korea by combining inbound and outbound tourism. The 2016 edition was attended by around 500 organizations hailing from 50 different countries.

The Malta Tourism Authority’s CEO, Paul Bugeja said that “Our participation at KOTFA has generated an encouraging level of interest from the Korean travel trade, media and the general public.

“We are obviously extremely pleased that the MTA has once again won the renowned ‘Best Tourism Marketing Award’, as this goes to show that the efforts being made both locally and internationally, including the Far East are being recognized by specialists in the field. I would also like to thank the MTA’s office in Japan for their excellent work in promoting the Maltese Islands in this discerning region”

The Malta stand at KOTFA 2016 was manned by Shingo Endo, MTA’s representative in Japan and Korea.

During the fair, Mr Endo was interviewed by various publica- tions, including The Korea Travel News, which is the most popular travel industry newspaper in Korea.