EURO 2016 draws the crowds for Maltco’s U*BET live-betting

With a massive summer of sport well underway, Maltco Lotteries, Malta's custodian of the national lottery, made a deep impact on Malta's EURO 2016 football fans hosting them late into the evening at many of the Maltco's retail network to enjoy all the matches, built around their best-in-class live-betting service U*BET.

In the final, hosts France were favourites for a third major title on home soil but substitute Éder won the European Championship for Portugal with a brilliant goal after Cristiano Ronaldo went off injured in the first half.

A new generation of sports fans are connecting with U*BET livebetting environments dotted around the Maltese Islands, where excitement around many of the matches was creating a very engaging environment for football fans.

One fan, Mario Mercieca, said: "With the outlets remaining open till late meant I could finish work and then go and enjoy the games with my friends at our local Maltco outlet. We had great fun with the Facebook promotion too. It's been a great start to the summer."

David A. Gatt, Maltco’s Sales & Marketing director explains: “Our variety of live events gives us an edge, we’ve achieved critical mass in terms of customer numbers and we've had excellent feedback from fans. This year’s EURO 2016 has differentiated Maltco as a service provider dedicated to football fans across the country no matter which team they support.”