Ford sales in Europe rise 7.5% in first half of 2016

Ford posted its best first half for total vehicle sales and passenger car sales since 2010 and best commercial vehicle sales since 1993 in its 20 traditional European markets.

Ford total vehicle sales in the Euro 20 rose 7.5% to 718,700 vehicles in the first half, which equalled a market share of 7.9%. Including Russia and Turkey, Ford sales rose 7.2% to 792,800 vehicles in the first six months. Across all of 50 European markets, Ford vehicles sales increased by 7.1% to 807,500 vehicles in the first half of the year. Market share was flat at 7.7% for the first six months of the year.

Key to Ford of Europe’s first half was a strong performance in the private retail segment, success in selling higher-end vehicles and continued commercial vehicle leadership.

“Customers across Europe are buying nicer Fords, from performance heroes like Mustang and Focus RS, to our new flagship Edge SUV, to more upscale Titanium and Vignale versions of our mainstream vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Just as importantly, we have become Europe’s commercial vehicle leader with our Transit and Ranger line-up.”

Ford sales in higher value sales channels improved in the first half of this year, with retail and fleet sales accounting for 74% of Ford car sales, 3 percentage points up on last year and 5 percentage points better than the industry average.