ESportsgaming.bet launched
There’s a new phenomenon sweeping through the igaming industry. Esports is gaining unstoppable momentum and its transformative tide is taking gamers across the globe to a whole new level.
I met with Pierre Portelli, Project manager at Highlight Media Group and Andre’ Mizzi, Marketing director at gamers.com.mt, to discuss why an affiliate gaming company would launch a site dedicated entirely to the emerging segment that is competitive gaming.
“I was always fascinated by the sense of thrill and excitement LAN parties would evoke among my friends and I back in the day. I recall one of our many famous LAN weekends, during which we’d camped out in a cave, cooked on an open fire and plugged in our laptops to a small generator so we could play World of Warcraft for three days straight. We must have slept barely six hours over the whole weekend,” Mr Portelli said.
“This and many other gaming experiences helped me understand the powerful social value of gaming and the huge potential such a sense of unity has in bringing people together. A potential that, today, has transformed into a fully-fledged multi-million industry, with an increase of monthly viewers up to 27% year on year,” he continued.
In total, the number of eSports enthusiasts watching their favourite games each month adds up to around 115 million.
Source: https://newzoo.com/wpcontent/uploads/2011/06/Newzoo-esports-Conference-Slides-201 5.pdf). Even more incredible is how the revenue forecasts for 2017 sees the eSports industry making up to $1.1bn and by 2021 the revenue will double to $3bn (Source: Global Growth of eSports Report Premium.
“Where igaming is concerned, most of the well-established online betting sites are already offering specific eSport landing pages displaying choices on the latest tournaments and best odds. In fact, according to a recent report, Pinnacle’s eSports segment is the ‘seventh biggest market in terms of volume’, making it bigger than gold and rugby,” stated Mr Portelli.
Knowing very well the exciting implications this relatively new industry has, and the opportunities it holds through its continual expansion, HLM has worked hard and striven only for excellence in launching eSportsgaming.bet. Collaborating with gamers.com.mt has allowed HLM to gain an exclusive and perceptive insight into the world of eSports and to grow familiar with the unique gaming culture to which the eSports industry appeals.
“Gamers.com.mt is very excited to be working alongside Highlight Media Group on this project. For us, this is the first time that we have partnered up with another company to launch a new product and with our experience and their vast portfolio in the affiliate marketing sector, this is the perfect formula to reach and engage more people in the ongrowing eSports industry,” said Mr Mizzi.
“Esportsgaming.bet is also the first product we are working on which is purely aimed to the foreign market. With news coverage, articles and tips on the top eSports titles, we aspire to build a strong following from eSports fans worldwide. Additionally, this will help us in our main objective which is to make the local eSports industry recognisable on a nationwide scale. Such projects clearly show that companies are getting more interested in investing in this new phenomenon that took the world by surprise. Having an evolving industry combined with probably the strongest industry we have in Malta, iGaming, this could easily be the next step to take local eSports to the next level,” he continued.
Highlight Media Group (HLM) boasts: • Over 11 years’ success within
the affiliate gaming business • Over 20 million unique visitors • More than five million generat
ed leads • Over 200 employees and con
sultants around the world • More than 200,000 articles
produced during 2015 • 12,000+ No. 1 positions for highly competitive keywords HLM’s latest project is the modern, comprehensive and userfriendly eSport news and betting site. The website will primarily focus on the main games that are currently being played at a professional level in eSport tournaments around the globe. HLM is committed to offering their followers the very latest updates on teams and game strategies, as well as entertaining them with fun and curious news related to the industry.
“Our vision is clear; we strive to be a world leader within the lead acquisition for the most monetizing verticals on the internet,” says Mr Portelli. “We hope you will enjoy the content and features of our new website and we ask you to visit http://www.esportsgaming.bet and send us any ideas you would like to see implemented going forward.”