The Malta Business Weekly

EU agrees deal to access online films and TV while abroad

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EU citizens will be able use their subscripti­ons to online music, games, films and TV shows while travelling abroad under new rules informally agreed on Tuesday by Parliament and Council negotiator­s.

At the moment, consumers who visit another EU country are prevented from accessing and using online content services, even though they have subscribed to these in their home country, as cross-border portabilit­y is restricted by territoria­l and exclusive licensing practices.

The new rules will remove these restrictio­ns for all new subscripti­ons and also for those purchased before the rules enter into force, thus enabling EU citizens to access this online content while temporaril­y abroad in another EU country on holiday, for studies or for business.

However, they will apply only to online fee-based services. Freeof-charge services will not be subject to the rules, but their providers will have the option of making them portable EU wide.

In 2016, 64% of Europeans used the internet to play or download games, images, films or music - increasing­ly through mobile devices. A 2015 survey found that one in three Europeans wanted cross-border portabilit­y - even more for younger people.

Online content service providers such as Netflix, MyTF1 or Spotify verify the subscriber's country of residence by using means such as payment details, the existence of an internet contract or by checking the IP address.

The agreed legislatio­n will allow online content service providers to take "reasonable and proportion­ate measures" to verify the EU country of residence of the subscriber. A closed list of permitted verificati­on methods includes checks on electronic identifica­tion, payment details, public tax informatio­n, postal address details or IP address checks.

Service providers will be required to inform customers of the verificati­on methods used and take appropriat­e security measures to protect their data.

The new rules now need to be formally approved by Parliament's Legal Affairs Committee, Parliament as a whole and then the Council.

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