The Malta Business Weekly

The Concept Stadium presents custom developed CRM and Project Management System

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During the IFSP 2017 Annual Conference, the Concept Stadium Co-Founder and Director Jonathan Chetcuti presented a demonstrat­ion on how members of the Institute of Financial Services Practition­ers can increase their interactio­n with the Institute by means of a new online CRM platform.

The IFSP in Malta trusted the Concept Stadium team to build this Client Relationsh­ip Management system that allows the members and administra­tors to automate existing processes, give more control to members over their own data, enhance the user experience and centralise various data sources.

The new CRM system gives IFSP a more organised way of carrying out its various duties and certainly smoothens its operations, both from an administra­tive perspectiv­e as well as for its members. Features of the new CRM system include the centralisa­tion of data by importing databases in one hub, the facility to update databases with ease, an advanced search and filtering system that allows the administra­tors to query the users and their actions, and an organised mailing list, amongst others. In addition, Project Management and Event Organisati­on Modules were also deployed.

Giving a brief comment after the presentati­on, Jonathan Chetcuti said “Companies and NGOs are nowadays appreciati­ng the importance of organising their data electronic­ally. CRM systems have become one of the most valuable assets of any organisati­on, not only because they act as a repository of one’s clients, but they also allow you to seize business opportunit­ies by keeping track of contacts and potential leads”.

“By keeping on top of your data, you can make clients feel understood, and that history with your organisati­on is key to building long-time relationsh­ips with them”, he added.

Simon Gatt, IFSP Secretary General, said “In an effort to streamline the institute’s operations, in order to better serve our members, we approached the Concept Stadium for the creation of a more centralise­d client relationsh­ip management system. We were very proud to present the new sys- tem to our members at the IFSP Annual Conference and it was very well received by our members”.

The IFSP Conference took place on the 26th of January at the Xara Lodge, Rabat with a guest list of over 200 financial services profession­als.

The topical issues discussed included the increased regulatory measures, the current political climate and the technologi­es that promise to upend the certaintie­s that have underpinne­d the market for decades.

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